Vertical to the "full state minus" Let's join the credit card discount Army

Recently, every customer, shop 1th, such as business shopping mall also launched online credit card consumption concessions, users in these consumer electric platform for the first time to use fast Payment card shopping can enjoy the "full" concessions. This also means that after the days of the cat, Taobao, vertical Business-to-consumer also began to fully join the ranks of discount card discounts. And whether this will be beneficial to the development of vertical electric operators, we still need to wait and see.

In the past, the consumer market under the centralized Brush bank card discounts, this year began to be fully in the online shopping market popular.

More than hundreds of bank users

It is understood that a total of 15 mainstream clients and Alipay cooperation to carry out shopping card concessions activities, to support more than 100 banks users discount credit card. From May 20 to June 20, users in every guest, a shop, new Egg Mall, catwalk, Lok bee nets, such as 15 of the history of the first use of the relevant bank card payment treasure Fast payment, a single order greater than 5 yuan, you can enjoy the legislative reduction of 5 concessions.

This marks the following Taobao, days after the cat, the operator also began to join the bank Credit card discount war group. In fact, since February this year, more than 10 banks hand-paid Alipay opened the net Shopping card discount after the prologue, the bank's credit card concessions in the online shopping market is more active.

Taobao and the cat platform, following the Bank of China merchants, Ping ' an and other banks jointly pay Bao launched online discount discount, 5 June, traffic, everbright, deep development and other banks have also been involved in the network to buy credit card discount marketing.

According to the introduction, June 30, every Friday, the Bank of communications credit card users in the history of the first use of fast payment, full 200 can be reduced by 5 yuan; Everbright Bank users, before June 14 every 周三、四, the history of the first use of credit card fast payment, full 300 minus 10 yuan, the first use of debit cards Can enjoy 90 percent, 10 yuan capping.

In addition, Pudong, Merchants Bank, Lanzhou, Hankou and other banking users, the history of the first use of Alipay paid fast payment card, there are different concessions.

Online shopping card discounts will become normal

For online shopping discounts in the recent comprehensive outbreak, the industry analysis that, mainly by the rapid development of the network market and online payment market to improve the promotion.

China's online shopping market reached 773.56 billion yuan in 2011 and has accounted for 4.3% of the total retail sales of consumer goods, according to the data released by the survey agency Eric. It is a trend for banks to take the initiative in a future-oriented user battle.

On the other hand, as the means of payment is maturing, it also provides the conditions for electricity dealers and banks to cooperate to carry out credit card discounts. It is understood that the current Alipay has launched a "cashier to reduce" the fast payment value-added services, the service can help the electrical business to introduce more users to the bank credit card concessions.

Previously, because of the various banking network silver payment process and experience vary, it is difficult for the electric dealers to let the banks of the online marketing integration, and "cashier down" fast payment value-added services to allow the bank all kinds of offline marketing can be smoothly extended to the Internet, to create more consumers to buy more concessions.

It is reported that the development of value-added services is Alipay fast pay an important development direction this year, the purpose is to further enhance the user payment experience. Data show that Alipay fast payment in the mainstream of the industry coverage has reached 90%, access to more than hundreds of banks, is the application of the widest range of payment services. Prior to this, Alipay has launched a "credit card staging" value-added service to the manufacturers, and with excellent, Shang, Mai Lin, such as a number of business operators to achieve cooperation.