via Electric song wine industry

Following the January test water release "Song Buckle", May 19, song wine industry again launched the face of "generation" Young consumer group Products "Hi 80", and in the Jiuxian network, Cat, Jingdong, suning easy to buy and other electric platform for sale. Song Liquor http://www.aliyun.com/zixun/aggregation/18229.html "> Division General manager Liu Gangwei said that the future will be launched a monthly for young consumer market new products, as a reinforcement song" The first wine of the Internet " Strategic initiatives.

Research data show that the average age of Chinese liquor consumption is 39 years old. "How to attract and cultivate the new generation of liquor consumption" has become a novel task of liquor enterprises. Last year, Chongqing Jiangjin Winery launched the "Super Pure", "Jiang Xiao Bai" xiaoqu liquor, Yanghe Blue Classic to liquor enterprises have never used the blue wine bottles and unique bottle type to attract young people.

And song chose the way to integrate with the Internet. Last year, Song province in the market growth of about 50%, the province outside the market to twice times growth, the overall sales breakthrough of 2 billion yuan, and in this, the wine-electric platform contributed more than half of the province outside the market profit.

Wine marketing expert Iron that, based on the rapid development of the Internet and 80, the computer focus on the consumption of online shopping habits, for wine sales, the importance of electric business is self-evident.