Video Peer-to-peer Industry competition began the day credit momentum optimistic

Internet finance is a financial with internet thinking, if just set up on the internet vest, no own positioning and profit model, Internet finance is a drum bomb gambling. This assertion is by no means alarmist. In the absence of normative internet finance 1.0 times, everything is full of randomness and uncertainty. So the transition is inevitable, if you still insist on traditional ideas do business, money to earn, no money to run, then internet finance will be unable to move. Any industry innovation and rapid development are starting from the mode of innovation, and the day of the loan led by the film and television internet financial management is to create a precedent. For the network financial industry this altar deposited for many years of stagnant water has injected new impetus. The choice of transparency under the traditional Internet financial platform, heavy interest rates and light brands, investment products can not reach the real ideas of most investors, investors often can not be conveyed to the platform. Once the product of the financial platform is introduced, the investor who likes will follow up the investment, and the more disliked investors can not feed back their demand to the financial platform. A lot of Internet financial platform in this kind of repeatedly into the brand-name sequence, eventually abandoned by investors, because they can only passively accept, their voice is not respected by investors. Another prerequisite for investors being respected is that the speculative era of asymmetric internet financial information is gone. The internet has brought about the explosion of information, which allows investors to gain equal access to the message, for example: "The traditional Peer-to-peer network loan is also completely dependent on offline sales of such a model, which will not work in the future." The day of the loan model update is to break the previous financial investment institutions to investors strong attitude, give investors fully transparent project details and warranty statement, specifically want to invest in which areas or want to accurately invest in which film or which piece of art can choose their own. Such innovations greatly enhance the investor's sense of participation and decision-making and transparency in the investment process. Vertical professional industry with internet thinking of the financial platform, will rely on the advantages of branding, on the one hand, the rapid expansion of other industries infiltration, the main direction is to think of the internet thinking to which industry infiltration, as well as the attendant service concept and model changes. The day of credit and entertainment treasure have chosen to the cultural industry as the first infiltration field. In fact, this model has been validated to the day of the Internet-led investment agency, in the buyer in financing, financial management, payment and many other aspects, "small Time", "Wolf Totem", "The Great Wall" and other projects successful operation also illustrates the operability of this model. Even the cultural industry is not too much of a ride on internet finance. With the further deepening of the model, the Internet financial industry is bound to extend to more industries. Fixed high returns quickly form brand trust. And trust is the core factor of the internet finance shaping brand. For the network loan operating platform, which is established by means of large data and Peer-to-peer methods, the transaction terminals will face rapid update iterations, and the intelligent platform will evolve from the simple profit difference to have the technical advantage,New platform for the stickiness of investment users. Trump row but any industry will produce giants, day loans and entertainment treasure as the first to enter the field of the two giants, has been in the market a full-scale war, and the two now appear to be different from the consumer groups. And later will gradually kill into the Red Sea, film and television investment Peak in the next 2 years, then face a lot of uncertainty, and control data and brand, industry resources will one forever. Although the current seems to rely on Alibaba for the entertainment treasure seems to dominate, but the same day loans have more entertainment treasure has no innate advantages. First day loan has a more profound financial industry background, in the capital operation is more skilled this is the electrical business background of the entertainment treasure did not. Entertainment Treasure 100 yuan a maximum of 10 of the investment rules also showed its test water mentality, and the same day loans are still full firepower, 100 yuan on the ceiling, in addition to film and culture, art and other areas of choice, showing the self-confidence of an established financial institutions, It is reported that the same day to cooperate with Hollywood to launch the Sino-US co-production is expected to log in next year to the courtyard line, according to shadow insiders burst next year will be the new introduction of 5 U.S. films, the Sino-US co-production market momentum bullish. In the traditional Peer-to-peer network loan platform operators, the most frequent keyword is only "How high is your interest rate" and in the mobile internet era, the decision of a platform for the future is "what brand value", "How High safety factor" "can give investors the right to choose" "can give investment users to create a lot of value." These combined factors determine how far this platform and brand can go.