Video site: Copyright is not the only condition of victory

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Everyone knows that video site is one of the key points of the future development, since five years ago when the video site in the domestic rise, this industry has never lacked the lively, the beginning is the wind cast hot hold, potatoes, Youku, cool six or six rooms, even a few video sites, and so on, get the venture to start everywhere recruit, post ads, did not get the wind cast, began to fail. Video site in the first wave of excitement, most of the "pirated video" started, unidentified with their own people to publish works, will also be published in the name of netizens, so the industry started with the "Original sin." Then the second wave is video licences, those without backgrounds, no major sources of funding are laid off. And the third wave is to combat "piracy" as the banner of speculation, the first is an exciting network, and then Sohu, cool six and so have set up an anti-piracy alliance, to take turns lawsuit bombing.

Among them Youku is the most pitiful, the recent Youku also because of pilfer broadcast movie and television drama, again was sued. It is said that this is the anti-Piracy Alliance for Youku launched the third round of collective action, the lawsuit, a total of Sohu, excited, gifted peer music has copyright "South" and other 10 dozen film and television drama. The first two were in September 2009, when the Anti-Piracy alliance announced a lawsuit against the 503 film and television dramas, and claimed 50 million to 100 million yuan for it, and in January 2010, the Anti-Piracy alliance again sued the "Kim" and "stubborn radish" 10 dozen hit dramas.

Also in January this year, 酷6网 also announced that, because of Youku's network copyright 40 dozen film and television drama, after many communication fruitless, to launch a lawsuit against it, and has already filed a case in Haidian court. There are also numerous video copyright litigation cases, which are no longer described here.

Perhaps these cases put it clearly: no copyright video site should be punished, should be laid off! Confidently stand up to speak of these sites, in fact, there are "original sin", but now the trend is to go "the right way", not only to take the "path", but also call or force the former "Comrades" to go "the right path", War is a battlefield, not a friend or an enemy.

Looks like the vigorous video website industry, in fact, everyone's practice is indeed a real mess. And why? They patronize the "war", there is no industry perspective overlooking the entire market, CCTV came in, Baidu came in, and Tencent in the latent, spell genuine, who has more resources, who has more funds? There is no demand from the user to carry out the market segmentation, the current few to create a booming video site, What impression does your website leave to the user? Everything has, and nothing is outstanding, is a pot of a hodgepodge.

According to my point of view, we should not be busy first "fight", rather focus on the focus on how to develop video this big market. Such as cool six you have to do the location of authentic video site, then you do, who also participate in, also come in to do, film and television video site has a few competitors to science, a single big is not good, and film can also be divided into TV dramas and movies; If you want to cool your grassroots video, then start your employees and netizens to do this, Do not touch the film and television. Perhaps Koo would think: the grassroots video tray is too small. It doesn't matter, you go into the news video bar, but you have to look back CCTV oh, that is not the general Lord.

The successful products on the market have their own unique characteristics, the European Shu Dan insisted on using the best original spices, achievements of today's performance, Starbucks using a unified coffee flavor and crowd positioning also achieved today. Maybe my idea of a way to differentiate product positioning is simply not possible, because the market is full of gunpowder, but I think that the market is a good layer of filter paper, it will filter out the residue we do not need! (This is the Lin Mingjun column of the International Air newspaper)

Author Brief introduction: Lin Mingjun, Zhejiang Wenzhou personage, Fudan University Emba. In dispatch, SOHU, Tom.com, Tencent as the Channel editor and senior managers and other positions, responsible for channel content related to finance, technology, automobiles, real estate, games and other channels. Current Automotive Comment Network general Manager. Long-term concern for the development of private enterprises. In Sohu it and whip cattle organized by the network training camp activities, Lin Mingjun has been invited to whip News for editors made a wonderful speech, the theme is: The network of skills and career planning.

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