Viewing marketing planning from the "human Flesh Search Convention"

January 1 This year, in the Tianya chat and a network of a hodgepodge of human flesh search engine group, almost synchronized with a "human flesh search Convention 1.0Beta version" of the post, said the convention is designed to strengthen the network of citizens network moral awareness, to deepen people's search for the right to define the understanding of human flesh, To make the search for human meat in the right direction, and continue to serve the public.

There are 8 articles in the Convention, users in the use of human flesh search may be brought about by the legal and moral aspects of the negative effects are bound, such as the third to fourth of such requirements: "To network ethics as the yardstick, as far as possible not to participate in the search for other people's privacy", "exposing privacy to others to protect, to ensure that not However, the following fifth explains that "corruption, corruption, and the punishment of evil and good will not be bound by article third to fourth".

The so-called "human flesh search" is the traditional media "reporter" power in the Internet community extension, Corners's "net friend", concerned about a topic or a person, with the help of online search engines or offline survey analysis, to obtain depth and relatively accurate information, and published on the network and others to share the behavior. Various network "Opinion leaders" or "activists", as well as various stakeholders, through the continuous extraction of information, the final appearance of things.

What is the driving force of "human flesh search"? Is the suspense of public concern. First, the topic should be fresh and attractive enough, followed by suspense. For the network marketing planning, "occasion" and "place" spread will have a multiplier effect. "iphone Girl" on the iphone product sales, "Ban Wang Old Kat" on the ride is 100 million disaster relief donations.

In addition, "human flesh search" marketing needs to continuously through various channels of the topic to render, creating a "this has become a hot topic" atmosphere. Netizens have a herd mentality, if one thing others know and he does not know, then he will deliberately to pay attention to, and not let others feel that they "out", "old-fashioned", "from Mars." It is because of this psychological existence, the topic will be like "snowball" as much as the bigger, become a hot spot.

Finally, "human flesh search" marketing needs to beware of netizens disgust. "Wang Old Ji" Speculation Lucky escape, is because everyone's collective expectations and allow: to help the disaster area, donate 100 million under the hype also no one. But if it is normal, you try, must be despised dead.

Reference articles:

1, Chinese netizens spontaneously formulate "human flesh search Convention"

2, Chen: cross-examine human flesh Search Marketing

3. Sina anti-Cyber violence topic

From: The reputation of the network reputation Management advisory body