Viewing the internationalization of Chinese enterprises from the change of domain name of IPs

It is reported that a few days ago, the independent Third-party payment platform (IPS) to pay 500,000 U.S. dollars to build its international payment platform, the current move includes software and hardware upgrades and wind control system to improve the acquisition of Www.ips.com international top-level domain. At present, the domain name has been directed to the revised home page of IPs.　　Lenovo to the recent, China Mobile actively adjust the domain name strategy, the company's official website and Flying letter and other network services domain names are integrated into the 10086.cn. Now, the domestic influential electronic payment enterprise IPs also actively adjust the domain name strategy-from ips.com.cn to ips.com, we can not find out the intention of it. First of all, ips.com domain name is shorter, easier for users to remember recognition, to bring competitive advantage to enterprises. The domestic electronic Payment domain competition is intense, the related management regulation has already come out, in the future this market competition will be more and more standard, more will depend on the brand influence. It has been pointed out that Alipay, Tenpay and other electronic payment service providers in the Chinese brand so that users are familiar with, but its English domain name is not a few people remember to live.　　A long, two and Chinese brands can not form a corresponding. Today, IPs buys ips.com domain names, the domain name is short, only three letters, and not to mention the English brand identity with IPs, the single three-letter. com domain name is already scarce and precious. Although the price is not cheap, but the one-time investment of IPs, can make it in the Electronic payment field in the competition to gain a landmark advantage-domain name easy to remember.　　Second, ips.com is the demand for the internationalization of the IPs business. In different historical periods, enterprises have different domain name strategy, which will appear in every enterprise. In the initial stage of the IPs, the business is mainly concentrated in the domestic, the use of. cn domain name has been able to carry the business scope of the enterprise. However, with the implementation of the International strategy of IPs, it became the first third-party payment manufacturer involved in credit card and international online payment business, and the business has been extended to Singapore, the UK, Australia and other countries to carry out multi-currency collection and overseas settlement business, so. cn domain name platform can no longer be hosted. IPs need to be able to reflect the internationalization of the domain name, only. com domain name can be implemented. Second, ips.com is the need for IPs to build a network to pay for famous brands.　　As one of the earliest enterprises in the field of electronic payment in China, IPs has been known by more and more users in the field of electronic payment for its 10 anniversary. In the network age, the network brand protection of enterprises should start from the domain name first. And for the IPs, not only to register ips.com.cn also to register ips.com to achieve all-round protection. In the rapid payment business after the expansion, if the ips.com domain name is still in the outside, easy to make users misunderstanding, to their own brand image has a certain negative impact. At the same time, this is also the IPs to the enterprise fromThe importance of intellectual property protection. Thus, on the one hand, through the IPs to buy ips.com domain name events to see the domain name for a business, especially the network Service enterprise's important value, on the other hand can also see that IPs in the internationalization and build network to pay the leading brands on the determination and efforts.