Viral marketing and internet business model complement each other

?? Viral marketing (viral marketing, also known as viral marketing is a common network marketing methods, often used for website promotion, brand promotion, etc., viral marketing use is the principle of word-of-mouth communication, in the Internet, this "word-of-mouth spread" more convenient, can be like a virus as quickly spread, Therefore, viral marketing (viral marketing) has become an efficient way of information dissemination, and because of this communication is spontaneous between users, so almost no cost of network marketing means.

?? According to the 2nd edition of "Network Marketing Basics and Practice" (Feng Yingjian, Tsinghua University Press) the 2nd chapter of the relevant introduction, viral marketing is not really to spread the virus way to carry out marketing, but through the user's Word-of-mouth propaganda network, information like a virus spread and diffusion, the use of rapid replication of the way to thousands, Millions of audiences. A classic example of viral marketing is hotmail.com. Hotmail, the world's largest free e-mail service provider, has attracted 12 million registered users in the 1.5 hours since it was created, and is growing at a rate of more than 150,000 new users a day, and amazingly, within 12 months of the site's creation, Hotmail spends only a small amount of marketing money, less than 3% of its direct competitors. Hotmail's explosive development is due to the use of "viral marketing" the great effect.

Viral marketing success stories also include Amazon, ICQ, Egroups and other international well-known network companies. Viral marketing can be regarded as a kind of network marketing method, also can be regarded as a kind of network marketing idea, namely by providing valuable information and service, using the active communication between users to realize the goal of network marketing information transmission.

Viral marketing and the so-called Internet business model are complementary to each other, on the Internet, this "word-of-mouth spread" more convenient, can be like a virus as quickly spread, so, almost no cost of network marketing means.

What is a good internet business model, in simple terms, a good internet business model is a long-term, income is greater than pay, and can be long, can be clearly foreseen the development of the model is a good model. Conversely, if long-term development is an unknown model, it is not a good internet business model.

For example: your Internet corporate Web site can adapt to the current development needs of the network, if you are currently locked in the customer base needs is the message service, or just can communicate the platform, etc., you should study this group of people can enjoy the service, this example, in the past many of the mainstream site can be seen. But there are a lot of companies that want to subvert the idea, to get customers to adapt to its projects, and to get ideas that only people in the 22nd century can read.

Innovation is a good idea, but to innovate is to create the needs of the customer base. For example, you can easily succeed if you lil your Internet business to a place.

Look at today there are a lot of portal-type sites, matching sites, search-type sites, online shopping sites, game-type sites, are in compliance with the needs of this. And we can also look at a lot of corporate web sites, we do not know what they are going to do? The feeling is to do their own to watch a website.

Recently, a lot of people have started to advocate "viral marketing", in short, the basic concept of this marketing approach is to allow customers to each other and very willing to introduce the relevant services and sites.

To give full play to the power of this virus, it is necessary to have a customer base to identify the service product content. Let the customer continue to enjoy the relevant services and the convenience brought by. This mode can be a steady. Instead of a promotional campaign that brings customers to the site, they start giving them sales information, sending them emails, and projecting a lot of relevant and unrelated ads. The customer took all the benefits and left.