Virtual currency rules hit Chinese online game operators

Digging the net July 6 news According to foreign media reports, the new virtual currency rules on China's online gaming company caused a heavy blow. China's online gaming industry has long seemed immune to the recession, but after announcing the new rules on virtual currency, the main listed online operators ' shares have fallen 10%. According to the financial website Seeking Alpha reported that the affected companies include Shanda Network (Nasdaq:snda), Sohu Tour (nasdaq:cyou), the Nineth City (nasdaq:ncty), NetEase (Nasdaq:ntes),　　Perfect Space-Time (NASDAQ:PWRD) and Giants Network (NYSE:GA). Industry analysts say the reason for the fall in share prices is the negative impact of the new rules on the business model of online gaming companies and the cost of achieving their commitments.　　In online games, virtual money is purchased in real money and accumulates when a new target task is completed and lost when the task fails.　　Here are a few game blogs to analyze the impact of virtual currency New deal on players and manufacturers.　　1. New policy: Network game operators should not be in the user directly into the cash or virtual currency under the premise of drawing lots, betting, random sampling, such as accidental distribution of game props or virtual currency.　　Game operators expect annual revenue to reduce law, according to the Beijing Business daily.　　2. New policy: Online gaming the application of virtual currency is limited to the exchange of virtual services provided by the issuing enterprise itself, and may not be used to pay, purchase physical products or exchange any products and services of other enterprises.　　This will have a negative impact on the large number of small companies that use the Grand spot card.　　3. New policy: In addition to the use of legal money to buy, network game operators may not use any other means to provide users with virtual currency online game. NetEase will be badly hit. Because NetEase's game marketing strategy is based on the player to keep the game money to maintain the low cost of playing games, they and other players trading game points, and then the player through the exchange of game points to get more time to play the game. (Digging the Bay Net Peng exhibition)