Visual marketing teaches you how to effectively improve your fans ' interactions

Social media posts with pictures tend to capture audiences ' eyeballs more easily, and certain types of images can make social communication more effective. Marcus provides seven kinds of effective visual image rendering way, through this article everybody will have a more profound understanding to the visual marketing, how to interact effectively with the fan.

#1 Visual Impact

Images with visual impact effects include the following elements:

• Headline

• At least two photos

• Each picture has a caption

Interestingly, each small image in this category is a headline service, but there may not be a link between the smaller images. Even so, the correlation between the small graphs does not affect the effect of the propagation.

"Excellent case" US Whole Foods supermarket

#2 to provide users with schematic

The schematic and the picture above are quite similar-they all have big headings and captions, and the main difference is whether there is a correlation between the smaller graphs. The latter are independent of each other, and each of the small graphs are related to each other, and the content is presented to the reader through the order form of step diagram or story telling. In fact, the schematic is to visualize the abstract content, and add it to explain, so that the steps or content more vivid image. Interesting content is naturally easy to trigger the user's comments, praise and sharing behavior, so the map is conducive to improve the user's participation in social media.

"Case Reference": showmenow.com showcase your expertise; Mh-bearingsguide-scarf

#3 "Illustrated" text

The design of the picture, not only can straightforward, but also through the interesting form or subtle visual effects to make the image more attractive-the text visualization, design an influential image. The key to this design is mainly embodied in creativity, and creativity is not the more complex the better, simple design is often more to impress people. If a user looks at the picture and realizes the idea implied in the text, he may feel incredible and can't help but sigh that the design is so ingenious. Even more, he would share posts and see if friends around him were also witty.

#4 graphic Interpretation

Graphic interpretation is a form of information graph--the image is decomposed into various parts, and each part serves as the headline.

Just like the sketch map, the interpretation can also be entertaining and informative and interesting. This kind of humorous interpretation of the text is usually very pleasant, so designers do not have to worry too much about the design will make mistakes, as long as the thinking of how to fit their own brand, to meet the needs of the market to create the line, only in this way to attract more audiences and improve their participation.

#5: Pop Factor (Memes)

Meme is now a favorite in social media. Good pop factors tend to have very deep connotations and have the potential to induce people to spread, hyperionteens through "Keep buoys and read on" to encourage teenagers to read more. Meme is easier to make--a picture, an interesting headline. There are also web sites such as Memegenerator that provide services for these image productions, so that brands can gain greater benefits from a very small time cost. Because of the simplicity of meme production (users can also participate in the creation) and its interest, user participation is also very high.

#6 Visual Drawing

The text is vividly presented, and the background plus a simple picture is a visual drawing. Perhaps, compared to other image types, the visual drawing is a bit boring. However, if we just want to show an attitude or simply show the information about the brand, they are the choice. For example, Converse has posted pictures on Facebook to show that: "Hey, I'm in Pinterest!" ", the form is very simple, but everyone can understand the meaning." Similarly, the cost of visualizing a drawing is not high. But the cost is not our main concern, we should think more, this kind of seemingly uninteresting picture how in social marketing to become our winning weapon?

#7 Contrast Chart

The contrast chart, as the name suggests, is to present the two pictures showing the opposite attitude/attribute to the user. When people see this kind of picture, discover the content that present in the graph often is the daily life phenomenon that the populace ignores. The contrast itself can play a role in educating others, while images can make comparisons more obvious and can produce more widespread communication in social media. So in order to guide our users to learn more about the relevant information, we can take a contrast visualization approach.

Summary

As a result, adding visual effects to social media can often increase the exposure of the brand to social media and user participation. From the input, many visual tools have greatly simplified the design work, reducing the design cost and time cost. Therefore, visual marketing is really worth trying. So far, no one has known the most popular form of visual marketing. Therefore, what we can do now is to continue to create and trial and error, and enjoy the fun of creation, and then to attract more audiences, expand the market.