Wal-Mart stores close to unprecedented speed, hit by electric dealers

　Since last October, Wal-Mart has started a store-adjustment program in the Chinese market: it plans to close 15~30 stores in the Chinese market over the next 18 months. It is reported that last year, Wal-Mart in the country shut down 14. In March this year, Wal-Mart shut down 6 stores nationwide, the traditional retail industry this close speed seems unprecedented.

Wal-Mart is known to all that it is the world's largest traditional retailer and has been the top three of the world's 500. Why is Wal-Mart facing a closing wave when China is in the midst of a fast-growing economy?

This has a close relationship with electronic development, Alibaba and the rapid growth of electric enterprises such as Beijing-east, forcing the traditional retail enterprises to face close the tide, careful friends can find in addition to Wal-Mart, other domestic traditional retailers have the same problem.

Have you ever thought about what makes Alibaba and jingdong these e-commerce companies develop so fast?

In addition to the development of the Internet, as well as the consumption habits of the younger generation in China, China's younger generation has become the main force of Chinese consumption, while the Chinese younger generation of consumer consumption psychological characteristics can be summed up to three aspects:

One is optimistic consumption, dare to take risks, consumption purposes more emphasis on the pursuit of happiness, enjoy life, rather than the traditional "sense of achievement."

Second, pay attention to the embodiment of personal value, but to the relationship between consumption and emotional consumption.

Third, heavy brand, heavy fashion, and willing to pay for this, the interpretation of low-priced products may no longer be "cost-effective", but "not grade."

So the advent of E-commerce and the Internet service industry has just met the needs of China's younger generation, and this trend has been in the high-speed development, if the enterprise does not want to be replaced by the Internet, it is necessary to join the Internet industry. You can see that Yintai has joined the internet industry and Alibaba to cooperate. Then how should our small and medium-sized enterprises how to join the ranks of the internet?

One, small and medium-sized enterprises can join the existing Internet platform, the advantage is: this Internet platform traffic, user stability. The disadvantage is: many enterprises, competitive pressure.

Second, small and medium-sized enterprises can also establish their own website, the advantage is: their own website does not exist competition. The disadvantage is: less traffic, the early stage is difficult to have considerable traffic and users.

Of course, if the recent plan to build their own web site or Internet entrepreneurship, you can consider hostease virtual host, Hostease's virtual host has just launched the latest 50 percent permanent discount code: 2014, the purchase of Hostease virtual host can enjoy a permanent 50 percent discount, To a large extent reduce the operating costs of the site.

Finally, we remind you that both E-commerce and other Internet platforms are starting to pay attention to services, especially the characteristics of services, more attractive to consumers.

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