Wanda 5 billion, the electric Merchant's dream sword is big data

18 military career, for Wang beat Quenched and tempered a never admit defeat character. Giant hand hit the initial investment of 5 billion yuan, let Wanda Group once the electrical business trip full of blood resurrection. But, Wang this goal has not pure electronic commerce, the Sword refers to the big data.

And Ma Yun 100 million Yuan Gamble, has become a joke, but before, mainland China's richest man for E-commerce has been thoughtful, start million annual salary recruitment business CEO action, Wanda business empire impressively flashed big data dream plan.

Compared to the board of the Electric Business enterprises, Wanda's biggest advantage is money, all over the country's 90 square, there is Wang's domineering and determination. However, the electric business industry has long passed the Grand era, if you can not set up the Internet culture to adapt to the characteristics of light assets, do a good job in the downstream of the business chain of integration, then, even if there are 5 billion of investment, 3 years, Wang and his Wanda empire, still trapped in brick and cement into the lattice between.

Have a dream will have the future, but the realization of the dream is to exhaust the life of painstaking effort. Wanda can realize the dream, we look forward to.

Forthright character, coupled with the pursuit and love of the largest, most and first-rate, Wang a first-stage investment of 5 billion yuan electric business plan.

Recently, Wanda Group chairman Wang in the report of the semi-annual working Conference that to fully develop Wanda electric business, will all the online resources to the electric company, and asked the company to launch a more convenient, faster, more useful "one card" to achieve Wanda Electric business O2O. "The core work of Wanda Electric business is to find a profit model in about 3 years." He also pointed out that Wanda Group will unite China's largest electric dealers to set up Wanda Electric, inviting them to participate in the joint venture. ”

This is the second time since 2012 announced Wanda into E-commerce, Wang launched the first Wanda Electric business plan. Last time, Wanda's latest plan, because of its sheer ambition, has again sparked controversy.

2012, according to Wang planning at that time, Wanda Electric business to the Wanda's commercial real estate, hotels, cinema lines, chain stores and tourism and other 5 major business integration package, hit the "online business complex", the formation of online, offline resources combined with a unique model.

Revisiting the plan at the time, it was more like a bold sketch. There is a point of view that it reflects Wang's understanding of E-commerce is relatively simple, which also led to Wanda's first electric business trip to start the fold. But from the latest statement, the richest man in mainland China has made a detailed sketch of the transformation Path of Wanda, a clearer and more feasible electric trader to promote the road map, so that the industry can see a potential rival to Alibaba and the electric business empire.

However, Rome was not built in a day. If Wang believes that China's largest commercial estate kingdom can be a shortcut to the attack, in 3 years with 5 billion through the o2o of the governor, then he may underestimate the way in this field. After all, Alibaba can have today's work, is by the 15 Ma Yun, Jingdong Mall can stabilize the industry second, also exhausted Liu 10 of painstaking effort.

In fact, Tencent and Baidu in the frustration of E-commerce has proved that money and popularity, is not the key to the decisive factor in E-commerce.

Chapter One electric business, the future of the most important

Worries of the richest man in the mainland

No industry, no giant company can avoid the impact of the Internet, Wanda Group has no safe haven to hide.

According to Wang disclosure of information, Wanda Group in the first half of the revenue to achieve the target of 105%, an increase of 24%. He also said that Wanda Plaza this year is expected to exceed 1.5 billion passengers, and the first half of last year Wanda Plaza total passenger flow is more than 500 million people ... Benign data meant high growth, but Wang saw the crisis.

As the department store, one of the 5 major businesses, Wanda's revenue last year only completed 91% of the adjusted plan, the first time in Wanda's history to have not completed its profit plan, and the only business in which Wanda Group was underperforming.

In the face of the current situation of the collective decline of the department store, Wang clearly know that the fall of Wanda department store performance is a strong development of E-commerce "given". But this is not fatal, and the most likely to shake the foundations of the conglomerate is that China's commercial real estate industry has waved goodbye to its heyday: In 2013, China's property-listed companies, with revenue growth of nearly 30%, overall net profit growth of less than 20%. By the year 2014, less than half of the company's performance had risen Year-on-year, from the 131 real estate companies that have disclosed the first quarterly report of 2014.

In Wang's view, the real estate industry is a phased industry, can not prosper forever. In the future, when the rate of urbanization and its own housing rate are over 80%, the new house market will inevitably shrink. Wanda Group in the past large-scale, high turnover of real estate development model, is not a long-term plan.

In addition to the industrial crisis, "in 2015 to surpass the United States Simon Company, to become the global real estate Company's boss, in 10 years to become a real multinational" dream, but also deeply stimulate the pursuit of the first Wang in everything. In order to achieve this goal, Wanda has to find new profit growth points besides enlarging its original business.

Finally, he put the new business positioning in E-commerce, the reason is, "Wanda has so many retail resources, do not do e-commerce too regrettable." During the same period, in the comprehensive commercial real estate business, the Yintai group and the New World Group have or are about to start the electric business plan, the integration line under the online resources.

Wanda Electric Business Blueprint

Wanda Power of the electric quotient, it is easy to think of the 2012 at the end of the classic scene.

December 13, 2012, "China Economic figures" award scene, Wang and the same Taiwan to accept the award of Alibaba Chairman Ma Yun made a bet, "2020, that is, 10, if the electricity business in China's retail market accounted for 50%, I gave him 100 million; if not, he will give me 100 million." ”

Because this public "gambling" chips reached an astonishing 100 million, Wang was instantly pushed to the opposite of E-commerce, seems to be the internet era is not in tune with the "Outsider." But people who know the truth told the IT times, the so-called "gambling" is only two people under the direction of the Director, in order to actively live the atmosphere of the temporary co-star of a bridge section. In fact, Wang had a preliminary plan to enter E-commerce at the beginning of the year, after these two years of consideration and carding, a line of online business into one of the Wanda Blueprint gradually clear: Wanda Plaza positioning for the wisdom of the square, throughout its core is the large member system and large data systems.

According to the assumption, consumers become Wanda Electric Chamber of Commerce, they will get a two-dimensional code electronic card-a card, as long as people from Wanda Mall 1 kilometers, the system can be sensed, to the mall after the system will automatically track the consumer behavior of members. Members to recharge a card, consumption of mobile phone scanning can be deducted, eliminating the card process. Members through the purchase of points, can be in the country Wanda hotels, shopping malls, resorts converted to use. Relying on large data technology to analyze consumer behavior, to guide Wanda Department store's next increase, investment and pricing, rather than now based on experience pricing. After sufficient number of members, sufficient consumption information is reflected as the guiding value, can also be converted into advertising value, for Wanda to add new profit point.

For the establishment of the Electric business empire, Wanda has a clear timetable, by 2020, Wanda Group's real estate revenue to the proportion of total income will fall below 50%, 2030 real estate income may not be less than One-third of the group's total income, take off the property developers hat.

"By then, Wanda will form the five business sections of real estate, cultural tourism, finance, retailing and electricity merchants." At present, Wanda Real estate next year is undoubtedly the world's largest, cultural tourism can quickly achieve world-class, Wanda Finance can do excellent, retail is not only Wanda department stores, in the future not ruled out through mergers and acquisitions. The first 4 sections of the basic reliable, now look at the electricity quotient, do a good job, is Wanda's 5th pillar business. Wang said.