Wanda Electric Business "Higen", why the other?

August 28, Bloomberg announced the new billionaire index, announcing the top three of the internet giant Bat; One day later, the list of 第二、三、四名, Tencent, Baidu, Wanda Group jointly announced the joint investment in Hong Kong to set up a Wanda E-commerce company, people will be dubbed as "Teng million."

In fact, this is the "Higen" of Wanda. More than a year ago, the boss Wang has launched an ambitious 1.0 version of the electric test, "Wan Hui Network" surfaced, and this comeback, means that Wanda Electric business into the 2.0 era.

Promotion counter "removed the cabinet"

September 3, located in Shanghai Wujiaochang Wanda Plaza Special Wan for the registration of the demolition, next door to the door of the welcome young Yang A little dumbfounded, from open to close only a short period of three months. "Before quite envy their staff, do four Hugh one, salary 3200, now estimate all go home." When asked what the reason was demolished, Xiao Yang also a blank face.

Last year, Wang official High-profile announced into the field of electricity, Wan Hui network positioning for the Wanda Plaza O2O (online interactive) Intelligent E-commerce platform, and in December 2013 on the launch of the trial operation. But it was not until June this year that Shanghai launched its services as the second wave of pilot cities, and it was also the time for the Shanghai Wujiaochang Plaza to start its outreach and Wan campaign.

It is understood that million sinks network positioning to provide users with the latest Plaza activities, business information, merchandise Shopping guide, discount, gift exchange, such as a full range of information and services. However, unlike traditional e-commerce sites such as Taobao, Wan Wui Network does not provide in-kind online purchase services, is currently simply for the offline shop diversion. For example, at the beginning of each month, Wanda Plaza will store discount activities, coupons, gifts and other preferential information collected, in the million-net or million-hui app on the push, the consumers can buy to reach Wanda's stores for physical consumption.

Sinks are not "affordable"

"It Times" reporter visited Shanghai Wujiaochang Plaza, found that the reality is not as full as expected. In the reporter randomly asked merchants and consumers, few people have heard of the "million sinks net." Clothing brand Asobio the day in the million-hui app push marketing information, but its staff told reporters that the promotional activities on the app is not a universal member exclusive, any consumer can participate, "We also have the official app, now downloaded in our shop discretionary consumption can also be reduced by 20." ”

Similar to this, in the million-Hui app home location, plate Longevity Division coupon download has been 13,974 times, but the store manager du told reporters that no need to produce any related electronic coupons, you can enjoy concessions.

"There are a lot of people at the beginning of the card, then fewer people, August cards are not many people, early September they did not come to work." "A mall person said the store has been with the million network launched 90 percent activities," but our site concessions than the network is also large, without cards (Wan Hui card) can be 80 percent, with million-Hui app to participate in the activities of people really not much, with cards is also for membership points. " ”

In addition, the reporter in Wujiaochang Wanda related staff to understand that the current Wan is a membership card, in the signing of the shop to spend 100 yuan can get 1 points. But come to handle membership card Mr. Xu to this activity disagree, he is concerned about the deal with the concessions. "I thought the card would be free to park, but it didn't." At the same time, Mr Xu found that the Wan Hui card could not cover all the shops in Wanda Business Circle, and many shops did not join Wanda's Integral Alliance. In this respect, Wanda staff relieved way: "Although at present only 31 contract merchant, but eat and drink basically complete, the future shop certainly will be settled in." ”

Why the other?

"Teng million" cooperation of the news once exposed, a lot of people are very surprised, just on the line still less than a year of the million sinks network should go?

This year, the former CEO of Wanda Electric Yi Yitao, COO Liu Sijun, and Liu's successor Mahaiping and other executives have left the industry in an uproar. From High-profile to millions of highly paid mining industry talent, to now Wanda Electric business executives frequently, regardless of Wanda Electric quotient of the initial team now rely on geometry, Wang determined to do electric business, do a good job in the industry are to be seen.

"The pattern of Wan Hui network is small. "This is a simple evaluation of the former Wanda Electric business staff, although he has left, but still have a deep feeling for Wanda, he has been keeping an eye on Wanda's every move in the electric business." "At present, the network and the app may have problems in the operation, but these are not Wanda joint Tencent, Baidu's main reason, Wan Hui network exists directional deviation, must be the speed up of the electric business, this is not continue to make a fuss on the key." ”

According to media reports, in the "million" cooperation before the Wanda internal "President level" seminar, Wang that at this stage can not rush to buy members, excessive pursuit of membership, will make Wanda electric business astray, and Wanda Electric business not to focus on increasing membership, but to the product development and infrastructure construction.

Subsequently, Wang in Wanda half a year work conference said, its hope O2O electric quotient is around Wanda of all the mode of electronic business, and not only limited to square. "We now need a more convenient, faster and more useful ' one card ', which is in the National Wanda Plaza, hotels, resorts consumption, home purchase can be universal." "Wang said.

Wanda's goal is not more than 5 years to enable the number of members to reach 100 million, obviously in the Alexa ranked 100,000 away from the WAN network and can not do a good job. What's more, now Wanda goal is very clear, not only line down to the flow of traffic to each other, to obtain user consumption behavior and traffic data; but also to launch prepaid cards, involved in personal finance, Wan Hui network already have the pattern completely can not bear Wang vision.

"It would be very time-consuming to achieve these goals solely on an independent operation, and it is clear that combining Baidu and Tencent is the smartest option," he said. Said a former employee of the Wanda Electric dealer.

"The people of electricity dealers" come together again

August 29, "Teng million" announced in Hong Kong to set up Wanda E-commerce Company, Wanda Electric Business Plan a period of investment of 5 billion yuan, 5 years to invest 20 billion yuan. Wanda Group holds 70% Stakes, Baidu, Tencent held 15% per cent stake in the announcement of cooperation in the signing meeting to understand that the three parties will be in the account and membership system, to create payment and Internet financial products, the establishment of General Integration Alliance, large data fusion, Wi-Fi sharing, product integration, flow introduction and other aspects of in-depth cooperation.

Baidu as the largest domestic internet demand entrance, Baidu daily response search request more than 6 billion times, lbs positioning service monthly PV more than 10 billion times/day. Tencent is a social platform with the widest range of users, with an average monthly QQ active account reaching 829 million. Wanda has the most extensive user resources under the line, only the first half of Wanda Plaza total passenger flow reached 720 million. Although in their respective fields are extremely advantageous, but before the "teng million" is not an exception to the electric dealer, Baidu's "ah" final shutdown, Tencent's Xun and Pat has also been packaged for sale to Beijing east.

Even if the three parties in the field of electrical business has been lost, but does not prevent many people in the industry optimistic about the prospects of the new electric business platform, and the goal before them may be: to catch Ali, chasing Beijing east.