Wang: Choice and popularization of community e-commerce

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With the rapid development of the Internet industry, more and more network users, online shopping has gradually become a trend, the network community because of the high user stickiness, large scale, with good interaction and sharing, so that users of consumer information become about other users purchase important factors, Thus gradually forming a new opportunity for e-commerce development-Community E-commerce.

The choice of community e-commerce

The purpose of our community is to make money, to serve the community, then what kind of choice of community E-commerce is particularly critical. Personally think that in the integrated Community portal has no or only a few opportunities, select the industry vertical community to develop differentiated competition strategy, to provide the integrated community can not provide services, and to do this we have to properly audit their strengths and resources.

First of all, carefully examine their geographical advantages and resources, I think a community e-commerce site where the words then he must be familiar with the local environment, such as the economic environment, the market competition environment and so on. However, a community e-commerce site in a certain industry, then you must be familiar with the various resources in this industry, such as we immediately on the line of Changbai Kat products Northeast native Network, is based on our own geographical and resource advantages to decide to do the Northeast native product. Only by making full use of one's own advantages can we be able to base ourselves on the market. From the above analysis can be seen to enter the community e-commerce industry to choose the vertical category is the best choice, in the selection of the industry should pay attention to choose the market does not fully develop the industry, and can not choose that has developed a mature market, but also to pay attention to the scale of the industry, the division of profit will be less easily eliminated by the market.

The idea of building community e-business then in the process of choice is particularly important, I am now the Northeast Native products platform is Phpwind forum system, first in the forum speed PW more than a chip, followed by functions, such as group integration of the operation of the Community business value is to enhance the Community portal function, Strengthen the media value of the entire community website, provide rich industry templates, convenient posts, logs, albums and other types of community content calls and front desk management functions. In addition to the basic products, the provision of real estate and other more professional commercial products. At the same time, Phpwind also supporting the provision of Amoy links and other supporting E-commerce applications to meet the profitability of the site demand. There are PW not only for the local portal to develop products, is the vertical community from all walks of life from the industry angle division.

Promotion of Community electronic commerce

Everything is ready. The next thing we have to do is to promote our community out, to accumulate a certain popularity. First we have to do the content of the king, itself is the vertical community, all we have to do is around the choice of the industry to write, to find some of the user has substantial help to the article, can stick to users, such as my current platform is the Northeast native products, I will revolve around the efficacy of the Northeast native products, eating methods, practices, prices, How to distinguish between true and false and other subtle content to write, so that customers truly feel that we are serving them. Content has the next is to promote, I personally think the promotion of vertical industry, first of all, select your customer groups gathered, and then focus on the region to do the promotion and marketing, so the investment in money and manpower is not so large, the conversion rate is large.

im promotion

For the limitations of the promotion of the most rapid transformation is IM promotion, first of all according to your product age to join the local products for your QQ group, launched QQ group promotion, attention to try not to implant hard ads, human promotion. In general, I am divided into such a high quality group with a QQ to maintain, not to send hard advertising, for the low quality of the group every day to send an advertisement, was t the next day to change the name of the add, the proposed software operation. Other IM software the same way of operation.

SNS Promotion

When it comes to SNS community, we will immediately think of happy net, Renren, watercress, the first thought of the marketing method is activities, speculation, thereby playing the effect of Word-of-mouth marketing. SNS website API Cooperation Promotion Law: if the company has certain technical strength, may develop some and own website product related small plug-in, inserts in the school, inserts to the domestic. As long as there are open API SNS sites are plugged in. Now many websites are doing so, go to the school to see which open applications, many are small sites to provide, and above all more or less have to hang their own website ads. And the earlier the market to do the better, a lot of SNS sites are just beginning to try to develop APIs, audit requirements are not particularly stringent. And so on after doing a lot of sites, and then want to plug into the SNS website is difficult.

e-commerce navigation promotion

E-commerce navigation focused on the current credibility of the high credibility of various types of e-commerce business, and in this E-commerce site development of the early days, are free to include a variety of high reputation of outstanding online shopping site, so we can be their own E-commerce site for free access to these well-known E-commerce navigation station, choose the correct classification, As far as possible the description of their own articles and the description of the site detailed, if there are scoring and message system, you can also use a person to carry out Word-of-mouth marketing.

Weibo marketing Promotion

Weibo is a new marketing platform based on WEB2.0, interactive and communication is very strong, so the new micro-blogging marketing tools began to rise. Every day in the micro-blog to publish some information related to their own products, such as I sell Northeastern native products, I will release some information about health care, attract fans to pay attention to, and then import their own product. At the same time you have to do marketing in one area to interact with the microblogging community in this area and let them powder you. In the long run your fans will come up, remember that Weibo marketing must be done.

Question and answer promotion

Question and answer promotion you may find it very old-fashioned, although the method is old but if applied properly or will achieve good results. First introduction of the mainstream question and answer platform, Baidu know, search and ask, Tianya questions and answers, and so on website. Create a lot of positive information on these mainstream platforms, customers are still very trusting of such mainstream platform such as Baidu, a large number of positive information can reduce the vigilance of target customers to improve product turnover, manufacturing information at the same time do not need to add your site links, import keywords on it, can Baidu to your site OK. Such audits are easy to pass.

There is also a point to note, must register some account number, if the promotion of information, the use of IP switching software, as well as questions and answers to promote some of the skills, methods are actually very simple, online a lot of my nonsense, the key is how to apply these simple methods to the extreme. In fact, there are many ways to promote the network, I do not introduce too much here, we combine their own products to plan their own set of integrated promotional programs, marketing is actually just to attract customers a point, so that customers to pay attention to you, to do the ultimate also need from their own product quality, and service to start, the actual practical to the customer's sake, This will go farther.

Author information: Wang, Ji Ji network founder, push a network marketing team members, Cyan Cultural Media Network Marketing director. To see the author more articles please search the Ji-ji network or Wang, or landing www.wangchanghe.com. Ji Ji network QQ Exchange Group: 57926114, Welcome to join.