Wang Kaka: How to improve the user experience of medical Products website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

It's been years since we started designing and making websites, always feel that they do the site good-looking, beautiful enough, for the site's traffic and operation and other aspects of things are hardly to consider, and later since slowly contacted the SEO, learned how to target some keywords to optimize a website, A period of time after slowly found that, although the flow up, but the real consultation of the customer is not much, we all know that this medical product station consultation rate is very important, slowly on the internet to see a lot of information to understand is this site user experience is not very good. Later in the push and A5 inside consulted a lot of experts, combined with my own little experience, probably summed up the medical site how to improve the user experience, to retain the potential consumers of the site some methods, here and you share some of my own views, hope to be able to make a deal!

1, the friendliness of the website interface

The user opens your website the first time sees is the website interface, we first cut not to say the site layout, site functions, product effectiveness and other factors, if the viewer opened the interface is a very messy color collocation, very strange picture of the interface, it is estimated that they will directly shut down the site. So the first impression of the site is very important, must let the user at the first time to see a very comfortable, clean, neat interface.

2, the content of the website

Now when you do the site are stressed site content of the original and importance, but I need to emphasize here is the medical Products station on this related content requirements higher. Whether the user is browsing your site through search engines or links or other channels, their goal is to find the information they need. We should all know that products are to treat some diseases, so the product planning must be very accurate, scientific and reasonable. In particular, the principle of the product, as well as related knowledge of the disease, for example, the causes of disease, common treatment methods, the latest information on related diseases, as well as daily diet and care, and so on, through these scientific knowledge so that users on your site can be very comprehensive to find the knowledge they need, Thus in the intangible increase in the goodwill of the site, so you still worry he will not come to your site again?

3, the credibility of the product

The general product station sells the product, you first must let the user to have the trust to your product, in this case, we have to come up with some convincing, authoritative material to prove that, of course, the material here is not just a bunch of boring data, but like the product batch, the relevant certificates and so on all these pictures should provide the original image, And it's a big picture and you can see it very clearly. Also how to the national Ministry of Health or the Food and Drug Administration of the official website to query the relevant data operation steps, should use the picture with the text to explain, so that users very simple to confirm the authenticity of the product, so that you can next on the site to learn more product information.

4, the website navigation

Some people ask what does this have to do with navigation? I do a few sites that do have clients that mention such issues. The navigation setting is reasonable so that users can easily understand what they are looking for there, other types of sites do not necessarily need these, but the medical products station need several columns, product principles and treatment mechanisms, related certificates, research and development team and research reports, online ordering. These are the user must understand before deciding to purchase some content, so we can according to the nature and characteristics of the product to arrange the navigation of the column reasonable!

5, with the user's timely communication

Used to be most of the customer message, this way the communication is a little lag, now generally recommended to be able to communicate with the user in a timely manner, such as QQ, free business phone, timely communication of the business through software. Not only because they are very convenient to use, fast, and the use of a very wide range of people, such as QQ, the basic will be Internet users will use QQ, in fact, these are the most important one reason is free, because we are now accustomed to free things, here is the most used is free telephone, like the English League, Although expensive for the world's first league, but the days after the charge of the majority of fans through other free way to watch, this year began again free. So in the consumer purchase outside the cost, we try to free, hehe, here pull far, here is emphasized that users in your site can be very convenient and the site's management staff can timely communication!

6, Product after-sales service

Not to say that the user experience of our website starts from the customer browsing the website to the end of the purchase product. In fact, the medical product website after-sales service is very important, not only include at any time to help customers track the cargo situation, timely and courier communication, the heaviest is to guide users how reasonable use of products and some precautions.

Today is simple and so much to say, in fact, as long as we are specific to the operation, we will know that the user experience throughout the process, there are all aspects of the factors, not a department can be all done, so the first time we have to start from very small place for users to consider, Not only on the site directly and users contact this part, and all the work behind the scenes, should be this as the starting point of the start! These are just my personal views, if you have different views and suggestions, welcome to communicate with each other, qq:279112698 [Article Original, reproduced please indicate the source (Wangkaka www.kakaseo.com)! In this strong contempt for the people who steal articles, the most hateful thing is to change the copyright to his own people.