Wang Kejiang: How to optimize the head of the website

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When Baidu gradually launched the "Baidu Statistics" "SEO Recommendations" "Baidu Webmaster Platform", seoer friends, Baidu search engine optimization will have a clear request to our webmaster, in both the benefit for the sinks, the Wolf rain seo, seowhy successively fall right after the user experience has been elevated to a certain height, So how to optimize the head of the site?

First of all, the concept of the site head: the head of the site mainly includes the title of the site (title), the site's keywords (keywords), the description of the site (description), the site head of other tags. The main optimization of the site is three pieces, the title of the site (title), Keywords (keywords), description (description) to share the following:

The title of the website (title) How to optimize

1, the site homepage title positioning

Site title can be divided into three kinds of positioning: First, keyword optimization, the second is brand optimization, the third is the Keyword brand optimization. So if you're optimizing for keywords, suggested keywords from left to right to arrange, to the key user experience; If you are brand optimization, then directly determine the brand; If you want to brand and key words at the same time, it is recommended to focus on the title, focus on the key words on the front, focus on the brand is the word front.

2, the site title of the word control

The number of words in the website title has always been a matter of concern, so if you have seen Baidu's "SEO suggestions", personal recommendations of the site's title control in 50-60 characters, that is, 25-30 Chinese characters, 25 words is advisable. It is worth noting that the punctuation is counted half a character, suggest attention.

3, the website title separator symbol

There are two types of delimiters for Web site titles, if you observe carefully, the title and keyword separation as well as the column and title of the separator symbol is underlined "-" and the underlined "|", the key words in the title of the common two English half-width comma "," and underscore "_"

4, the website column title optimization

Website Column title optimization can not be ignored, if it is a comprehensive site, then the title of the column should be the same as the title of the site home page, the proposal and the nature of the column, to prevent the long column title of the site inside the page title calls too long. 5, the Site page title optimization

The title of the inside page of the Web site is called the title of the page article, highlighting the importance of the Site page article. So this time to consider the site home page, site column title of the number of words, in order to prevent the word is too long, the proposed site page when the article was written to balance the site home page and the title of the Site column page number of words.

Second, the site's keywords (keywords) how to optimize

< meta name= "keywords" content= "Australia study, Australian Student Forum, Australian immigrant, Australian student employment, Australian students buy a house"/>

1, the number of site keywords

Site keyword number of positioning in the Baidu "SEO proposal" has a hint that we have the main column of the navigation to make keywords. Column navigation from the column can be more or less, personal recommendations home page keyword number control within 7, if you do have too many keywords, suggestions from the column to write keyword tags.

2, the website keyword separator symbol

Website keyword separator symbol for the English half-width symbol "," there is no more explanation.

3, the website column and the inner page keyword optimization

As mentioned above, if you have too many keywords, put the keyword tags in the focus of the Column page or page.

Iii. How to optimize the website description (description)

1. The description of the website

Description of the site is equivalent to a summary of the entire site, should be a true summary, from the perspective of user experience, to achieve the results of Baidu snapshot return and the actual nature of the site consistent.

2, the site description of the word control

Website description words should follow the snapshot principle, from the user experience point of view, carefully down, control within 120-140 characters, 60-70 Chinese characters.

3, the website column and the internal page description optimization

The key columns of the website and the description of the inner page should be written according to the need, it is necessary to note that whether the homepage, column or inner page should conform to the actual nature of the webpage.

Four, the website head Other label optimization

The labels related to optimization are as follows:

"Designer" < meta name= "generator" content= "Idsem team"/>

"Author" < meta name= "author" content= "Idaus"/>

"Robots" < meta name= "content=" "All"/>

"Copyrights" < meta name= "copyright" content= "2011-2012"/>

If you are interested in these can be a lot of research, do not introduce in detail.

When experienced after the SEO storm, seoer friends also do not need to lose heart, deal with the station, the appropriate layout of the chain, to the user experience as the core, with the article to retain users is kingly.

The above article is published by Idsem Group Editor Wang Kejiang, all share is only personal opinion, for reference only!!!

Original address: http://www.idaus.com/blog-269-57.html