Wang Quanfeng: Non-mainstream domain name

What is called "Non-mainstream domain name"?　　The so-called "Non-mainstream domain name", literally can be understood as non-mainstream application of the suffix domain name.　　"Non-mainstream domain name" in the domestic development of "Non-mainstream domain name" in the domestic rise, the earliest date back to 2000, played a leading role in ccb.cc (China Construction Bank) and 51.la (I want it). In recent years, with the ". com" and other major suffix domain name resource depletion, online video, E-commerce, SNS and mobile internet and other segments of the industry have pps.tv (PPS), K.ai (open),　　Yingyong.so (Application Search) and t.co (Twitter) and other large number of successful application cases appear. "Non-mainstream Domain Name" features short, from most well-known application cases can be seen, very short.　　Non-mainstream suffix, most can register a wide range of resources, you can register to the short and easy to remember the key words, which is to let "Non-mainstream domain name" The most direct factor of the rise. prefix and suffix tightly combined, creative unlimited. such as pps.tv, the prefix expresses its brand, suffix shows its subdivision industry; K.ai, the prefix and suffix combine to form the word "open" pinyin, the middle of "." It's like a stutter. A complete brand "open".　　Although these non-mainstream suffixes were intended only for ICANN (the International Domain name and IP address assignment organization) to be open to ccTLD (national or regional-level domain names) for small countries where we all remember names, it seems that we are no longer pursuing their intentions. I and "Non-mainstream domain name" Just contact the domain name, see a professional domain name investment company's electronic mailbox with "username@com.tv" very envy, do not understand why people can directly use a domain name suffix to do the mailbox.　　Later, the study is clear, People's "com.tv" is in the ". TV" suffix when the registration of "com" as a prefix combination of the independent domain name "com.tv." Later I tried to register mr.ma (Mr. Ma), AN.VC (Angel Investment) and some three-letter ". Co" and so on, also for "know" and other well-known brands on behalf of the zhi.hu and many other "Non-mainstream Domain name."　　Now we direct access to my micro-Bo t.cm is also a few months ago in the overseas high-priced bid to come, with t.cn and t.co strong application, so that everyone more and more like this t.cm.　　"Non-mainstream domain Name" in the future synthesis of the above, "Non-mainstream domain name" will be in the global Internet prosperity under the environment to be more widely used, and the next top-level domain name (new gTLDs) harmonious coexistence and development, promote the Internet continue to personalized development.　　Perhaps one day, we no longer call it "Non-mainstream domain name." Notice: In recent years I have spent a lot of attention on the new top-level domain (gTLDs) open process, the beginning of the last few weeks to the United States is mainly for this matter, I will try to take time to write, from my perspective to share with you the "new suffix."