Wang Talk about Wanda Electric quotient, explain what kind of chess

Before the signing of the three major Giants, Wanda has a very high level of the seminar, Wang in this meeting on the Wanda Electric business How to do a comprehensive exposition. Wanda Electric Business in the next game of what kind of chess, Wang in this meeting has a very clear description.

The following is a transcript of his speech at the meeting:

What is O2O? I personally understand that O2O is in the mobile internet era, online under the integration of each other to enhance consumption of the new business model. There are four key words: mobile Internet, online integration, improve consumption, new business model, the core is to promote consumption. As to the next step of Wanda's development, I have five suggestions, stating that today I am only proposing, not instructing.

I would like to know the case of integration under line online

Wanda Electric Dealer prepared a lot of work for half a year, compared with the previous report, the physical image of the further appearance, especially the report of the two schematic diagram, the basic embodiment of the Wanda Electrical quotient of the physical image, it is worth affirming, I am looking forward to your 2015 at the end of the formal operation, have a more specific physical image and characteristics.

But there is a point to go the place, may be you consider the profit and business model more, considering line online less integration, in fact, I would like to listen to your specific line under the integration of the product development case, such as department stores, culture, catering and so on how to carry out online fusion interaction.

Second, the real core of O2O is the interactive experience of consumption

O2O How to grasp? I think that should pay attention to two points:

1. The key is interaction. Consumers want to enjoy online interactive services, such as watching movies, no O2O, also can see the film, to the scene queue to buy tickets, see the nature of the film has not changed, but if the phone can be booked in advance, choose the number and the seat, to the scene of mobile phone inspection tickets to enter, this is more interactive services, online under the integration of each other.

2, the focus is experience. How to add new experience on the basis of consumer experience, let consumer enjoy more service, let consumer participate in, this is very important. For example, to Wanda Plaza consumption, a little bit of the square parking queue for 10 minutes is commonplace, even into the car park, find parking is also very troublesome, make a software, before starting to know that there are no parking spaces, even the next single booking parking, a car park, mobile phone navigation can quickly find the location; to a restaurant, you can order in advance line, can also line up, after arranging if the time is still early, can go shopping, and so arranging when the mobile phone will send a reminder, nothing to delay; retail O2O is also the case, buy clothes to increase the user's experience, can develop a software, people go there to know your measurements and various sizes, Automatically for you to choose the style and size, even tailored, fitting the work of the mobile phone can be completed, if satisfied, direct mobile phone payment, bags leave. I don't think O2O, as many people understand it, is on the line, and the real core is the interactive experience of consumption.

Third, I suggest Wanda Electric dealers do not put the money focused on the increase in membership

Wanda Electric Business to do the next step to do the corresponding plan, about talent, budget, office location, capital plan.

This meeting I realize a truth, "do not rush to buy members", excessive pursuit of membership, will lead us astray. Increase the number of members is very good to do, increase the lottery strength on the line, take out 10 sets of house 100 car lottery attract consumers, may be one months members can increase 100 million. But when the lottery is over, these members become zombie powder, so what is the use of members? We want to increase the quality of the membership, is active members, so that the large number of data can be valuable.

I suggest that Wanda should not focus on increasing membership but on product development and infrastructure development. One is to do a good technical platform, give full play to cloud computing and large data role; another is to increase product development, research and development of dozens of, hundreds of with independent intellectual property rights of innovative applications, so that every business feel good, consciously willing to use, consumers can also experience, willing to use, so O2O success. To develop such software as soon as possible, strive for the first half of 2015, at the end of 2015 at all Wanda Plaza, hotel put into use. I am sure you will be able to do well with the money, the people and the time.

Integration of thinking can do O2O

At present, throughout the Internet all modes, basically have a big platform. Social has Tencent, search Baidu, the electric business has Taobao and Jingdong, but O2O has no big platform. Alibaba, Tencent is also in the direction of O2O development, and now many internet companies are exploring the development of the offline. It can be said that there is an area of the internet there is a big opportunity, that is the line under the fusion of O2O. China's consumer market is huge, has now reached 30 trillion of the consumption, but only half of the bag-type consumption, and less than half of the bag of consumer goods sold online, that is, most consumer products are not yet internet, but all consumer industries can be O2O, in the consumer sector, The new big business opportunity is O2O.

O2O This o is divided into two halves, the upper part is the line, the lower part is below the line, compared to the O2O line is more difficult to do. If you have any more money, it will take more than 10 or 20 years to enlarge the line, it is a definitely, no way to use Chao Jin. Wanda used 20 years of time to make the line, has been the most rare have done, it should be said that the line on the integration of the needs of the understanding, Wanda has the most say, therefore, Wanda do O2O should have a great opportunity.

This period of time, there is always someone asked me, Wanda O2O from the line down to the line, or from the line to the line. I think, from top to bottom or from down to the two kinds of understanding are not right, online thinking and offline thinking can not do O2O, to the line to get through, integrated thinking to do O2O.

The operation mode of Wanda Electric business should be further studied, since it is offline and online fusion, how to integrate more conducive to development, this is a new topic, I think it is likely to give full play to their respective advantages, the electrical business focus on technology and product development, the system to do a good job O2O operations, property rights can be given to the electricity business. Before the end of the year the Company and the various systems to sign the agreement, but the agreement how to sign, but also serious study.

Wanda Electric Business is to make a system or a plate? To see yourselves, the so-called system is like a department store, hospital line, commercial management, if you can do well, it may be with commercial real estate, cultural tourism, as well as integrated finance as a separate plate. I have faith in you. I think, just give you time, give you money, give you a chance to try the wrong, must be done.

Five, even if the real estate to the internet thinking

It is solemnly emphasized today that all systems must be reviewed and whether they really have internet thinking. In this era, if you do not use the Internet thinking, new ways to do, may be outdated, will be eliminated, even if the real estate must have internet thinking. A small analogy, commercial real estate sales cost is billions of, most of the newspaper, television, on-site activities, such as traditional marketing methods, the arrival rate is not enough, the effect is not good. Now migrant workers have mobile phones, new media marketing should be our way. Starting next year, we can try to cut the traditional media promotion costs half of the internet marketing, the effect will be better. Wuhan A and movie park ticket sales, Internet online marketing, less than one months will be the start of the six months of the basic sale of tickets.

I hope that all the vice presidents of the group above the leadership, must have internet marketing thinking, have to think about how their business use the Internet development, how to achieve O2O.