Wang Xing, buy your family to persist what is the reason?

A casual dress, 35-year-old Wang Xing appeared in the conference room, and even talked about some industry Quotes, to say hello, every day will be. And then hurried down a photo downstairs, leaving a "sorry, very sorry," ran away, his bald flashes beautiful lobby on the first floor hall, very chic.

The purpose of my trip, in fact, there was only one question to ask him: Wang Xing, buy your family to persist what is the reason?

Because when Baidu bought glutinous rice, I think of the United States Mission; Tencent acquisition of public comment 20% of the shares, I think of the US mission; when Tencent acquired 20% of the city 20, I once again think of the US mission. Prior to the United States Group B round of financing, BAT giant Ali has been involved in capital injection, won about 10% of the shares.

In fact, before this scene, the concept of buy has long been no longer sexy. Mentioned it, the industry even a little contempt. However, one familiar with his friend said that the United States Mission has repeatedly rejected the industry giants and other capitalist acquisition intentions.

Misunderstanding of the United States Mission is reflected in a set of data: US Mission 6000 staff, nearly 4,000 people are offline workers, they are active in nearly 300 cities nationwide, blending with more than 400,000 merchants.

This huge team, in exchange for such a set of data: January 2014 to the end of June, the United States group's half-year revenue more than last year's revenue. In 2013, the U.S. group's revenue was 16 billion yuan.

"Three days earlier than we expected, the budget is in line with the plan at the beginning of the year, but still a little too far, and our market share is already over 56%." At the end of the year, the company's revenue It is expected to reach 45 billion.

This data, if compared with the peer group buy concept, is already widening the gap. Public comment network set last year's revenue target is 18 billion yuan. If reached, the end of this year, the United States regiment is equal to two and a half opponents of the body. Of course, relying on Ali's big platform is not in the comparison of cost-effective comparison.

In Qianwei's eyes, the force under the line is one of the barriers established by the United States Mission in the industry. He quoted the remark made by his former boss, Ma Yun, that "like me dies, learn from my students." It seems as if Separate from other peers.

The so-called barriers, with industry characteristics. Gan Jiawei said that they all know that offline and online are different. However, the offline concepts of Internet companies are also very different. This determines the long-term existence of the group purchase and the business from group purchase.

He compared the offline patterns between the two. The online sales of Ali, similar to selling insurance, were more difficult to sell at first, but with standardized features and uniform pricing, the follow-up was relatively easy once opened up . However, the United States Mission is not the same group buy sales, single cooperation case, the difficulty is not big, businesses have no risk, but it is not standardized things, eating and drinking are non-standardized services, each type of business, each business has Different service demands, which greatly increased the difficulty of sales.

This is why the United States Mission put so much manpower offline. Gan Jiawei said that if there is any secret, this is regarded as a barrier to competition between the United States and the United States. Of course, he said: Certainly, people still do not have enough light. They must have strict and standardized management, advanced technologies, and cultural values ​​that enhance people's hearts.

The example of Xu Wu, head of the US group cat's eye movie, verified Qian Jiawei's words. He said: "There are so many strange things under the line." If we just think online, we can not deal with it at all. We must go deep into the line to perceive and solve problems.

Early, the United States regimental film online group buy extremely popular, but failed to grasp the cinemas scene ticket, many buyers around the door in the cinema, "an intern girl surrounded for 3 hours."

"There are a lot of situations you can not even think of, such as our offline ticketing system where someone accidentally kicks off the power cord and a kid blocking chewing gum at the machine's exit." This is all on-site, he said , Just standing on the line thinking can not predict the issue, let alone solve. This increases the difficulty of building a service chain, but once established the service system has become a barrier.

In-depth work also includes resolving deeper industry barriers. Xu said that O2O in the movie industry is not as simple as imagining it and there are many policy barriers. For example, because of the issue of cinematic qualification control, each has background software agreed upon by the competent authorities, and the U.S. delegation can not get involved and can only maintain a high degree of coordination with them.

This is cat's eye movie in exchange for a brilliant performance. As of now, it has become China's largest loaded, the highest share of buying tickets booking application. You know, the hot Transformers 4, hit the first mainland China set weekend (May, June, day) more than 600 million box office, Cat Eye movie sold 4.5 million movie tickets, equal to contribute more than 30% of the box office.

Xu Wu said that the data of course make people happy, but the film industry O2O service still has much room for improvement. He said that because of the large number of barriers, many services are still unsatisfactory. For example, Cat's Eye has access to many partners' systems. However, the latter is under pressure and often paralyzed, directly affecting the consumer experience. The entire industry needs further coordination strengthen.

You may be the situation, BAT who will not do? They have done that before, but for now they are already in another phase. Platform-based operation, many times, has made it difficult for them to lay themselves down, deeper into the ground, rely more on the power of partners, which due to culture and interest are unlikely to establish a unified system.

Of course BAT has a strong capital power that can be enhanced through acquisitions and consolidations. Tencent and Baidu's acquisition of the case, Ali had participated in the financing of the United States also have this motivation.

However, Qian Jiawei believes that the big giants and the manpower investment will not necessarily mean that they are strong. Some of them buy the network. Although the giant has acquired it, if the U.S. delegation is to be consulted, his position is that "unless the government staff severance payment is paid," Do not give it away.

Because simple offline manpower expansion does not mean that it is strong, it is not a single factor that supports them in their fight.

"We three individuals to do 5 people live, take 4 people's money." Gan Jiawei said that the spirit of propping up US Mission employees is not a simple salary stimulus, it is not a universal management, but involves technology, norms System, strict performance, process management, but also from the inside out to respect people and cultivate people's culture to do support.

He said he often remembers the actions of the original American peer Groupon, recalling a picture from Groupon's prospectus.

"The picture, half the chip and half the human muscle and texture," said the picture, which directly conveyed the model of group buying or even the entire O2O, that is, the combination of technology and a standardized system with fresh people.

In his view, this is also the basis for the U.S. mission not to be dominated by the giants so far, to maintain its independence and recognize its own value. He disclosed that in 2011, the group buy industry the worst, buy a large number of networks, they still leave Alibaba service for 12 years, to give up the post of vice president, to join the United States Mission (at that time handle network is pulling him), there is such a belief, as long as The existence of this industry, the model and the value of the United States Mission will be able to be reflected.

"Wang Xing is really different." Gan Jiawei said he agrees with his concept and hopes to continue infusing his own ideas and experiences with the U.S. delegation and let it go further.

In Wang Xing's remarks, there is such a sentence: "O2O is a trillion-yuan industry. Only tens of billions have been made by the U.S. delegation. It has just started and will not do other things."

It appears that although the hairline of Wang Xing getting lower and lower, but his dream is still lofty.