Want to love online shopping, but it's so hard

Shanghai Municipal Bureau of Commerce and Industry announced the 2011 consumer complaints ten hot spots. Among them, "online shopping" in the "Black List" in the first place, an average of 10 consumer complaints on the Internet to buy a complaint. (March 14 Xinhua Shanghai Channel)

With the rapid development of the network, online shopping is gradually becoming a new mode of consumption, new consumption fashion, new consumption theme, new consumption trend. Data show that only 2011 years, China's e-commerce transactions have been close to 6 trillion yuan, the proportion of GDP has risen to 13%, and in the past four years the average annual growth rate of E-commerce turnover has exceeded 30%. In the 2011, China's online users have reached 161 million, an annual growth rate of 48.6%, and the online shopping group is no longer limited to the former students with weaker consumption ability, but there are more consumption of white-collar workers and social backbone to join.

What used to be called "virtual reality" is now becoming a "real reality". Online shopping can be at home, convenient to find, avoid congestion, save time. Because the net buys reduces the flow of people logistics, saves the store rents and the manpower cost, therefore most price is cheap. If the net buys the development to be normal, it is beneficial to the net buys the operator and the consumer.

However, the problem now is that online shopping as a way to shop, traps increasingly, all kinds of fraudulent means are constantly refurbished, consumer tort cases, resulting in more and more consumer disputes, online shopping has become the hardest hit of consumer complaints.

According to the Shanghai Trade and Industry Bureau of Consumer Complaints case analysis, network shopping there are "five cases of crime", including: operators exaggerate the performance of goods, non-performance of contract and service commitments, online sales of goods exist quality problems, operators provide after-sales service is not in place; And online shopping does not provide consumer vouchers.

From the above mentioned, online shopping has become the hardest hit of consumer complaints, network consumption security is gradually becoming a topic of concern, the subject to be studied, must be solved. And in the author's opinion, the net buys wants the standardization, lets the net purchase to take the healthy development the road:

First, legislation should be strengthened to determine the rules of internet shopping. It is understood that China has not yet for the network shopping industry rules, norms. But because the network buys has "the self-service" the characteristic, its safeguard rights also has the initiative, the efficiency, the perception and the interaction which the rights platform lacks. Therefore, legislation must be enacted to standardize the rules of online shopping, so as to increase the transparency of consumer rights, and help consumers reduce the cost of safeguarding rights, so as to improve the success rate of consumer protection.

In addition, to strengthen the line under the linkage. Network consumption through the establishment of rights protection platform, allow consumers to complain in any link, and through a unified platform to help consumers solve some of the problems can not find direction, on the other hand, according to the transport mechanism through the line of clues traced back to the line under the line to track down the production of counterfeit dens, so as to achieve a real fight against fakes.

In addition, the Government should strengthen the supervision of E-commerce platform, improve the admittance of network operators, to establish a harmonious, safe and honest online shopping environment and constantly improve the ability to identify consumers of online shopping. Through the Internet economy, transparent, evidence-based and encourage good faith management, can be faster and more effective than offline society to establish a network of integrity system. At the same time, constantly improve the network to buy consumer information recognition capabilities to prevent (blog, Weibo) master to avoid online transactions deceived, and effectively protect the rights and interests of consumers.