Water purifier manufacturers also have to take the new mode of electric business Road

Source: Internet
Author: User
Keywords Electric business marketing water purifier

There are a lot of water purifier companies are looking for a line to be able to integrate the new model of the electric quotient, some people in the industry have put forward different views, that, although the electric business still has room for development, but at present, the biggest problem is that the price of the line to rely on a greater degree.

There are also water purifiers enterprises began to implement the product design and research and development, in the hope that this will be online and offline two channels apart. The pricing of such products and the division of profits depends on the water purifier manufacturer's own consideration and planning. Some people in the industry said that two channels of entities and electric dealers, the original target is different consumer groups. "When the development of more mature, the product has a distinction, can not conflict, independent development." "As for the future direction of development, the net fountain Water Purifier Aquatic Appliances Business director Lin always thought that two channels should focus on their own advantages to enlarge, rather than walk the road of combination. Because even if the offline experience, the electrical business can not be true to the extent of the real store, so it is better to play their own advantages to the reality. However, the industry also suggested that the combination can also be viewed online to increase the volume of physical stores, but that has not been a pure channel.

is groping for the water purifier industry electric business mode of water purifier enterprises, have admitted that the entity shopping consumer experience itself will be better than the electricity quotient. First of all, for the water purifier This high price commodity, see touch, can intuitively judge its quality and function, and dealers can provide consumers with a sound service system, so that the shopping process more comfortable. But at the same time, water purifier Top ten brand Spring Dew also said, the electric business This channel is becoming more and more important, along with the age, the youth becomes the main consumption, they are accustomed to the network shopping, "If we do not appear in this channel, will be eliminated." ”

Water purifier The combination of E-commerce and physical store is the inevitable trend of enterprise development, however, according to the current situation, the water purifier industry is still a serious problem of e-commerce, most of the water purifier business mode of choice is the dealer Agent agency, and the implementation of E-commerce, regional water purifier dealers will have a certain impact. If the price of E-commerce is lower than the original channel prices, it will affect the interests of the channel business, thus triggering a conflict with the channel business. If the price of e-commerce with the traditional channels of the same price, with the same type of E-commerce site, the price will be much higher, it is bound to affect the interests of e-commerce sites.

For these problems, the net spring water purifier through the "Network shopping platform" + "entity experience Shop" + "Customer Service Support Center" three major systems to support, to achieve a significant increase in profitability, to solve the electronic commerce in the water purifier industry paste problem. At the same time, the major cities in the country laid to show the main franchise stores, so that consumers on the water purifier Enterprise Products "See, Touch," to provide them with psychological trade protection, but also for the consumers accustomed to physical transactions to provide a traditional way of trading.

Looking at the current development trend of all walks of life, into the field of electronic commerce is no time to delay, in a new business model to temporary, all industries are in the same starting line, this time who first developed a set of suitable for their own industry development model can achieve more advantages, and water purifier industry itself has particularity, Product design to install so need to consider more, but anyway, E-commerce brings a broader business opportunities and market prospects.

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