We have to use the wrong thinking to deal with the electrical business

Wrong originally harmless, just wrong after the loss and the cost is significant, for example, in the Mall to organize a group purchase, have to spend a lot of manpower, material and energy to the booth, to provide goods shopping guide, to the cashier checkout, all of which are all connected, if the link to do wrong, are huge losses. So make no mistake or do as few mistakes as possible, it becomes the Guide of action of the traditional times, also become our psychological hint, "be afraid of Wrong", "pursue perfect" also become CEO most basic management philosophy.

When we always make mistakes as a disaster, the most important thing in the company is to prevent mistakes, because mistakes are disasters.

But the internet age, everything has changed, ask, in the cost of organizing a group buy a lot of costs? Total failure and how much is the cost?

In the internet age, the logic of action has changed, do not be afraid of the wrong, must dare to try the wrong.

Error is no longer a disaster, mistakes, trial and error, correct, this is the Internet electric business era of the latest survival philosophy.

To be perfect is no longer a standard, but a fast one.

Why is this? The reason is that the cost structure has changed, when a lot of behavior is online, the material cost is almost negligible, the only cost is the human cost, the staff ability becomes the biggest cost.

And how to improve people's ability? The era of learning from experts has passed, in the Internet age, the creation of knowledge is no longer the creation of experts, everyone is in the creation of knowledge.

And in an age when everyone is creating knowledge, learning from the customer, learning from action, is the mainstream of the internet age.

The Internet makes customer value the company's only pursuit, how to achieve customer value is the company's only cost.

When customer value becomes the only pursuit, manufacturing is not a cost, how to let customers buy and use is the cost, otherwise, you do not make any number of.

When customer value is the only pursuit, writing a novel is not a cost, how to let consumers read is the cost; otherwise, it's no use writing a novel for 35 years.

Yes, when we are customer centric, we will find that the real cost is not manufactured, but in the customer's use.

Product creation is not a problem, the real problem is how we let customers use, how to let customers read, how to let customers know.

In a word, the customer's demand is difficult to obtain through the investigation, the customer's demand is difficult through the model forecast, because the customer does not know oneself's demand is what.

In the Internet age, the best way to master customer demand is to become a part of the customer's life, and to become a part of the customer is a good way to try the wrong.

For example, how much does it cost to participate in a "poly bargain"?

Similarly, a new product comes out, put it on sale, then the market response is not good, how much cost?

The great advantage of doing electricity business is that the cost of error is very small, we used to change a mistake is too difficult!

The principle of trial and error is: Let the person who buys to design, lets the mistake change the wrong person, lets the action increase the Action Force.

What do you call a buyer to design? In the past because of "afraid of the wrong", the best way, is the company's leadership, so the company's leadership has become the standard of customers, so leadership is the customer, as long as the leadership is satisfied with no problem.

The leader can not be wrong? Of course it will be wrong, but they are wrong, no one will criticize them, the company will become rigid and bureaucratic. Why do good companies die because more and more of the boss's opinion as the center, so that customers leave.

How fast is it generated? Not afraid of the wrong, willing to try and wrong, through the wrong to correct the wrong, let consumers participate in product design and manufacturing, let the action to improve the action, quickly produced.

This is the charm of the O2O model, because the "Shang" main online, on-line "O" trial and error cost is very small, the mistake is not improved by the boss, but by the customer's criticism, the client is the boss.

Traditional enterprises to do electricity business, the biggest problem is to use the traditional way of thinking to do the electrical business, always want to pursue perfection, want to do. Frankly speaking, for a long time in the traditional industry, more or less suffering from the "perfect obsessive-compulsive disorder."

The most basic way of thinking about perfect obsessive-compulsive disorder is that all imperfections are worthless. In the manufacturing era, popular and standardized product thinking, is to achieve perfection, imperfect products are worthless.

But in the minority era and personalized era, what is perfect? For example, a dress is bad, but the iphone has been used for 2 years or so is not good, not bad clothes is not good, two years, so change mobile phone, it is not necessarily bad.

From a human perspective, from a service perspective, rather than from a product perspective, "perfect" has a completely different interpretation. A customer wants to buy only one sleeve clothes, this product according to most people's standard, certainly is imperfect, but to this special request customer, really is super perfect.

The era of small public, the era of small, is an enterprise and customer integration of the custom of the Electronic business era. In this era, personalization will become mainstream, and personalization will prevail over standardization.

The marketing of the electronic Business Times is to participate in the marketing, is the experience marketing, is the customer and the Enterprise integration marketing.

In one word: participation is all, the customer is no longer external spectators, customers become a part of the enterprise to create value, this is the core of the C2B mode, by the customer to determine the manufacturing value chain.

So we see, the most successful Internet enterprises, are those who dare to try and wrong, the courage to constantly correct the enterprise.