Web site positioning the most important role and significance is to filter

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In the previous article said that site positioning is a realistic and specific goal.

And this goal-that is, the meaning of site positioning is to filter, filter the function and direction of the site.

Not only do we often encounter loose in our website. It is tempting to use the words of those who are brilliant. For example, see this thing good want to do, not how long to see another thing good want to do.

Those who have done planning or need analysis know that many times the demand side will have a variety of needs, see what all like to want. But the money is so much, can you satisfy him? Of course not, because there is so much money, it is impossible to do anything. To a tens of thousands of-piece said to do a blog, the result of more functions than Sina, you can do it? It is obviously impossible, unless Sina is a fool, others spend tens of thousands of pieces of things can be done he spent millions of.

Now that the demand side becomes ourselves, we can easily forget that resources are limited by doing things for ourselves. Immersed in their own n multi-functional pleasure and the fantasy can not extricate oneself, if I have a news system, may be able to surpass Sina, if I have a SNS, may be more than happy. Sina + Happy--in the words of Japanese cartoons is the same as God. But we can't do that.

This time the question comes, am I to give up more than Sina or give up more than happy? It's too hard to choose. Site positioning is the role of this, positioning can tell you what to do, what not to do.

To give a practical example: a parent-child website To do information on two sections of infertility and prenatal education.

Question one: According to the location of the site we should first, or mainly to do Which? The answer is naturally fetal education.

Question two: If this time I told you infertility this column if the flow will be 10 times times the prenatal education, which do you prefer to do? Is it a start? The answer is still fetal education. Why? Then I ask you, if a parent-child website is mainly about infertility, would you be amused?

At this time you will ask, why do I have to put a large flow of columns do not do, but to do the flow of small? I'm stupid? I'll just change my name. It's called infertility.

First of all, is not the flow of large to do, the world knows that the flow of entertainment station is far higher than the industry station, according to this logic is not everyone should go to do the entertainment station? And you find that traffic is big to do, then you have to change all your life.

Secondly, I do not say that infertile people can come to this trickery site, I assume that all infertile people came to your parent-child website, what can they bring you? A bunch of infertile couples who build a harmonious home on your parent-child website? Is that possible? I think the only thing that can work is to get rid of your real users and waste your bandwidth.

Second, if you want to do infertility, first of all, to change your position to infertility, and then your column identified as sterile. This order is not a mess.

The most important role of site positioning is filtering, if you do not take positioning to filter all the content you do, then your site is not the same as the location. If you find that your location does not help you filter, it also means that the location is problematic.

Then the site should be refined to what extent, in the end how many things to filter out is the appropriate? This raises another question: why do we need to filter. I will explain in the next article