Webmaster How to deal with the site change title after the search engine changes

Absrtact: A lot of stationmaster do not like own website one dust is invariable, or the website keyword competition is too big, or the keyword does not conform to the website topic localization, or stationmaster people want to carry on new localization to the website, at this time stationmaster may think to give the website change title, but to

Many webmasters do not like their own site a dust unchanged, or the Site keyword competition is too big, or keyword does not conform to the site theme, or webmaster to the site for a new positioning, then webmaster may think to give the site to change title, but for the search engine, Site title is like the number of the site to change a door, it may not know you, this situation is likely to affect your site's collection of numbers. That webmaster how to deal with the site to modify the title after the search engine changes, Kedeng webmaster and everyone said their actual combat experience.

First: Improve the pass rate of the website title

Site Title modification is not a big problem, in the background can be modified, because the simple operation will let a lot of webmaster are constantly in that modification, site title modification, you must think of a good site title description, be sure to do a one-time modification success, after the modification is completed do not go to the second modification, Spiders will come to your site at any time, constantly change title, will let spiders think is cheating, so easy to be K station. So the site title modification is not a problem, the problem is that we want to improve the site title pass rate, these are the details of the site optimization, do not forget the details of optimization.

Second: Improve the frequency of Web site updates

After the site changes title, the most important thing is to improve the frequency of site updates, for the site content is the most important, there is no content of the Web site for spiders is also not much significance, change title after the content of the site may not be included phenomenon, this is the webmaster do not give up the site content updates, Be sure to maintain a stable content update frequency, high-quality content will attract spiders to crawl your site, site content is included, the site content is included after the spider will follow the link crawl site title, so modified after the title will be included, and then the spider will know your site.

Third: Improve the access speed of the website

In any case, the speed of the site's access to the search engine is very important, the site changed the title after the spider will not know the site, if you encounter the site can not open the situation, it will not come directly to your site, when the webmaster will encounter the snapshot back to the situation, Of course, the reason for the snapshot back is not the site title and the speed of the Web site connection, but if the site speed does not give force, the snapshot back to the webmaster is a tragedy. Improve the speed of website visit, home as far as possible do not set flash animation, home pictures not too much, do not let these factors affect the opening rate of the site. Host of the purchase is also the webmaster worry, foreign host access speed, but not the record has become the webmaster worry.

Four: Improve the quality of the site's external chain

Modified title, for the site weight is not high, search engine will have a long period of assessment, during which the search engine is likely will not come to your station, the site will not update the snapshot, the content will not be included, the home page may be down right, in the face of this situation webmaster can do is the site's high-quality outside the chain, To the site to increase high-quality outside the chain, so that spiders from the chain to their own site, through the link index site, to increase the weight of the site. What is needed is a high quality chain, webmasters do not cheat search engines, cheating outside the chain is not good, webmaster can consider the soft text of the chain, good soft wen will be reproduced many times, such a chain for you is a quality, search engine is also high-quality.

Five: Improve the construction of the website inner chain

After the site title changes, previously included in those articles or in the previous title, so that the previous site snapshot update will be very slow, so as to do a single page of SEO optimization of the webmaster is unfavorable, so want to be in the site after the title, the content of the site can be included with the update, It is indispensable to improve the construction of inner chain. When submitting the content of a Web site, mention the previous content in the new content, to add anchor text links to the content, as far as possible spiders crawl This article can also crawl to the previous site, update the previous article title, so that the weight of a single page will also improve, but also to allow the content of the site to be updated in a timely manner under the new title.

Webmaster are not in the necessary circumstances do not arbitrarily change the site title, if you really want to change the title of the above five points is that you must do, this is only the blogger's own actual combat experience, the blogger is also like this from the change of title to come over, hope that these experience can help everyone.

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