Webmaster let their site long-term survival need to do what planning

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Now a variety of web sites in the Internet, a site to long-term survival has become very difficult, the survival of the site also makes the majority of webmaster headaches, after all, in so many of the owners can stabilize the production of the 10% not yet, can be satisfied with the income is less than 3%, that is, 90% The end of the website above is to perish. Then how to let the site long-term survival, how to let the new webmaster into the circle before the site can give their own good development and profitability became the key to the problem. This requires a clear positioning of the site and the overall planning, and not just rely on the brain to do a hot, in this article will give you webmaster friends to discuss the long-term survival of the site need to do the planning work.

We webmaster do most of the site have a common goal is to make money, of course, do not rule out some webmaster just want to practice practiced idea. Mainly from the site's positioning planning, the site's profit planning, website promotion planning, site two of the overall planning and other major aspects to do.

1. Website Location Planning

Since we want the site to make money, in the early days of doing the site to locate the site, you should think of a good site to face the core group, the initial start of the best not to the site group's positioning scope involved too wide, such as both to do the men's and women's cosmetics, so that our core group is not clear. Not only to waste too much energy, and also do not have a good effect, can be a small aspect to do, basically the future development will be very stable, if you do the ultimate, in this field you are the eldest, then also need not worry about the long-term survival of the problem. such as Dangdang is the development of the state, with books as the core developed. Therefore, if the site without the core positioning planning, is basically impossible to survive for a long time.

2. Website Profit planning

We do the site is to profit, no profit our site will not be able to survive for a long time, whether the company's website or personal website is basically to profit as the ultimate goal. And the site's profit planning is an important part of the development of the website, for example, women's underwear, slimming drugs, skin care products, its main profit target is a woman, do children's clothes, the main profit target is children's parents, do the elderly mobile phones, the main profit is the children of the elderly, only with a clear profit target, Can be targeted to do the next step of the promotion of planning. Otherwise, even if we have thousands of, tens of thousands of of IP traffic, all is not our profit target, no purchase behavior, then our site planning is still a failure. Of course, if our site is to sell ads if the flow is the profit point of our website, sell technical services, we need these services are the site's profit point, such as Web site art, website planning profit is our current webmaster or is willing to become webmaster and enterprises and other objects. As a result, the site's profit planning is also a necessary condition for the long-term survival of the site.

The following will be specific to the website to promote the planning and website two planning content, these are the personal humble opinion, if there is a wrong place, but also please criticize, hope that these content to the current operation is not too satisfied webmaster and will become webmaster friends some simple advice.

3. Website Promotion Plan

For the promotion of the site planning, this step is the last step of our profitability, as long as our site in front of the positioning planning, profit planning to do well, in the formulation of this promotion planning program, it is. Only in accordance with the specific profit of our website to make the corresponding promotion planning program on the OK, but this is also a big premise, is to have a plan to execute a good person or team to do. Or maybe there will be some stationmaster said I also did a lot and others like posting, send mail, write soft text, buy ads, etc., but is no effect of the situation, the reason is actually very simple, is the details. Give a simple example, such as a part of the post to promote the Webmaster, post a large number of hair, as long as the hair is done, no matter what, fortunately may still be retained, but soon sank, unfortunately, the encounter was deleted, and you do not know, did not delete or sink down no one looked, Even if this post has how good content, no one saw, is also white did it! and a good person or just sent a few posts, but maintenance is very good, the post has been in the Forum community front, then there will be more and more people to see, the effect of natural and the former is not the same. Take the Tianya, a content similar to the post in the end of the world, a few hours clicks can reach more than 3,000, or even more, and those clicks in hundreds of thousands of or millions of posts are part of the maintenance results.

4. Two planning of the website

Webmaster may be confused, why did I do the planning, but also to do the second time? In fact, this step in our school when there is a word "leak", is to review the initial planning and later implementation of what effect on the existing deficiencies to make up to promote the maximum effect, more user-friendly experience. At the same time can also be targeted to promote the implementation of the most effective direction to increase the intensity of promotion, such as the purchase of advertising league ads, which keywords better, can be increased later investment.

These are the personal humble opinion, if there is a wrong place, but also please criticize, hope that these content to the current operation is not too satisfied webmaster and will become webmaster friends some simple advice. This article by the love of their own network (www.aizijiba.com) planning editor Fanfan writing, A5 Start, reproduced please indicate the source, Exchange van where qq:397400693