Webmaster Marketing Success or failure analysis: Website promotion How to the ultimate?

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How to promote the site, as a webmaster, this is a cliché question. and for the website promotion strategy, the general promotion way everybody will have the fixed and the conventional thought. For example, the use of Tianya Forum or Mop forum to post promotional sites, using Baidu Space, Baidu Encyclopedia, Baidu know that the three major Baidu brand to do promotional marketing, through event marketing planning, with celebrity or eyeball effect to promote the site. or through real-time tools, the use of mass groups and other functions to promote the company's Web site and so on.

Most of the webmaster to this set of techniques in the chest, and practice practice. This way of promotion is certainly desirable, but everyone in doing so, it should be considered, should be in the way of thinking, promotion means to do some breakthroughs?

Webmaster may also have a compulsive disease, always like to open statistical tools (51la, CNZZ, Google analytics, etc.), focus on the daily IP movements, PV is how much, as well as the flow of the antecedents, keywords and so on. But webmaster sometimes overlooked, through their own web site data analysis, targeted adjustment promotion program, is one of the breakthroughs.

Through the analysis of the data can be accurate promotion of the site. The statistics tool has a visitor information below, and like visitors to the depth of browsing, operating system, what browser, screen is how big, such as webmaster do not delve into, such as webmaster statistics, his station visitors 70% for IE kernel, IE6 users still occupy 41% of the proportion, so, in the web design, In IE6 Environment, IE7, IE8, and Firefox are the test environments, and through data analysis, he knows how to design Web pages to cater to audiences ' habits. can also flow, routing analysis, to adjust the focus of the promotion platform, as well as the flow statistics in the keyword search volume analysis, the user experience and promotion to do more accurate.

The second breakthrough is blog promotion. As the name suggests, the blog is to promote the SITE keyword or product keywords to create a blog, and in the blog to release the company's website information, improve exposure rate. Many stationmaster also is doing, but the difference is very far from the Acme. In the industry, Webmaster Circle inside, celebrity Lou Blog comments and browsing volume is staggering. The reason may not be known to most people. According to a study, in the six months, Lou in 15,000 independent blog comments, and will return to 50 reviews every day, and then go to 10 of the independent blog to comment, the comments are concise and on the nail.

According to statistics, 15,000 independent blogs, at least 1500 bloggers, accustomed to and Lou exchange visits, after the exchange of visits, will be accustomed to comment on each other. And its influence in the circle and connections through the blog to establish and further deepen. Therefore, pay after the return, to promote the acme of Excellence, Lou, is undoubtedly a model.

Link is also a site to promote the indispensable part of a lot of webmaster in the search engine may be accustomed to looking for, however, the world, is afraid of serious word. Find links through the search with their own site related to the nature of the site, to see the other side of the links, and then through the links between links to link sites can find more links. To find a good quality of the site, you need to directly find the relevant web site in person to leave a message, or send e-mail application links. Such a search for links, the quality of natural will be higher, the site is less cheating phenomenon, but also with a lot of traffic. But should also observe the link by K or down right and be punished by search engine phenomenon, lest be implicated.

Second, the domain name, space selection and site positioning, is a good site to promote the important prerequisite. Site positioning, matters related to the development direction of the strategic choice of the site, personalized domain name is conducive to brand building. The host instability is caused by the instability of the site, the site will therefore enter the Google Sandbox, Google in the first few pages it is difficult to search your site keyword. Based on this, to server stability is known as IDC service provider China Connaught Network, recently launched a server preferential program and the U.S. Space Economy package: International English. com domain name a 68 yuan/year +150m web space +2 users 10G Space enterprise global Mail, the preferential price of 686 yuan/year, Through these preferential measures for the customer's website promotion to create a strong shield without worries.

China Connaught Net Www.nuo.cn said, webmaster easy to ignore the promotion way also includes, through the website organizes the activity to promote, this also may in the short time quickly expands own popularity and the influence; through the station group promotion, namely to the company product establishment multiple websites, It is also advantageous to improve the company's brand awareness and product keyword rankings. In addition, in the external links, we should pay attention to the diversity of anchor text links, you can set different keywords as link text, so you can avoid being mistaken for cheating by search engines.

Website promotion can not be achieved overnight, flow, visibility is not overnight, if the details of the website promotion and the process to achieve the ultimate, from success is not far.