Webmaster must know the site long tail word optimization skills!

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Website Optimization long Tail Word can be said to be quite important, because we all know that most of the traffic is from the long tail keyword, then for a lot of webmaster friends, for the long tail of the word is not very thorough understanding, also do not know the site's long tail words how to carry out the overall optimization, How to make the site important long tail words have a good ranking, based on my own operation long tail word optimization experience, to share their own experiences:

First: The cognition of Long tail words

A lot of webmaster friend's thought should be to the long tail word cognition is not thorough enough, why say so? also often and some webmaster friends communicate, said the site's long tail word is our website target keyword expansion Word, in fact this aspect is not wrong, but not comprehensive understanding:

For example: seo long tail words have what?

Usually people think that long tail words are SEO skills, seo training, seo optimization, what is seo, seo is what, and so on, are SEO related keywords, in fact, we should think about, SEO knowledge is very extensive, including a lot of site optimization knowledge, station optimization, outside the station optimization, What is the chain, what is the chain, how to create high-quality articles and so on, we say that these keywords can not give our site to bring a large number of target users? These questions are not our SEO often encountered, to understand the knowledge?

So long tail keyword is not necessarily just our target keyword expansion, as long as our site layout of the long tail words can give our site to bring accurate users, traffic can be said to be long tail keywords!

Second: The key role of long tail keywords

1 can give our website to bring a lot of traffic-if a site can layout a large number of long tail keywords, this long tail word can have a good ranking, then believe that these long tail words can give us a lot of traffic!

2 can give us the site to bring good weight value, improve the site's keyword ranking-if a large number of long tail words page can be included in Baidu, then we all know that the page before the principle of voting, which will enhance the overall weight of the site rise!

3) can enhance the turnover of our website, improve the conversion rate of the site, if we layout the long tail word enough flow enough accurate, our content can solve the user's problem that is not to promote the conversion rate of the site!

Third: The optimization techniques of long tail words

(1) Do the internal structure of the website, just also told you, the site has a mutual vote between the pages, if our site within the page if it can be targeted to the important long tail word of the page to do within the chain, then it is not able to enhance the weight of the link, give important long tail word good ranking!

(2) The key, important long tail word layout in an important position, such as List page, home page location can also give important long tail page to stay the opportunity to display, so as to get better weight value, get a better ranking!

(3) The use of resources from outside the station to the important long tail words to increase the targeted anchor text, so for the new webmaster friends in the early stage does not have a lot of resources outside the station, then we can targeted to find and our industry-related blogs, so as to build a blog, send articles when we have to do the long tail words, Then give the long tail word to do an anchor text point to the page to enhance the weight!

The above understanding of the long tail word, the role and optimization of the skills and we share here, I believe that the long tail of our site in the station and the reasonable layout in the site and through the station outside the optimization method, then the long tail Word will get a good ranking, to the site to bring more conversion rate opportunities!

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