Webmaster operating site is essentially the creation of network information channels

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The operation of the website is a complex and systematic work, the profound insight is the quality that stationmaster should have, identify the operation Essence of the website, recognize the development direction of the website, the complex heavy work simplifies, this is stationmaster must learn first. Webmaster operation of the site is to profit, from where profit, how to profit, what is the essence of profit, is every webmaster thinking and research problems. Web site in a sense, it is a tool for the transmission of information, the operation of the site is actually a website to convey the function of information to expand, to create a channel to deliver richer information, and ultimately to achieve profitability. This article focuses on the webmaster operating site is essentially the creation of network information channels.

First, the essence of the website is information channel, or large or small, are network information channels. The network information channel refers to each kind of information through the website dynamic transmission to one party or many parties, or passes to the party or the various parties by the multi-party, establishes the close contact between the person, realizes the commodity, the service or the interest instantaneous circulation. Network Information channel is the highest form of information channel, the essence of instantaneous transmission of information, so that the speed of information transmission reached unprecedented level. Taking pedestrian street as an example, a brief comparison shows that the pedestrian streets of major cities now gather a large number of merchants and users, and the delivery of goods and services is realized through face-to-face communication between the buyers and sellers, and the traditional commercial activities are basically in accordance with this mode of transmission of information and completion of transactions. While other media, such as mobile phones, have also facilitated the transfer of information, their breadth and audience are far less than the Internet. The transmission of network information can realize the instantaneous transmission and reach the transaction, its transmission information is extensive and the audience has unlimited, give people endless imagination space. The barbaric development of electronic commerce has fully proved the charm of network information channel.

Second, the operation of the website is essentially the operation of information channels, the user is the founder of information channels. The purpose of the website is to create a high level of activity users actively participate in the site, and not only stationmaster or maintenance personnel simple daily update articles and do optimization, I do not deny Baidu rankings can also allow the site to have information channels function, but that is not profound, no viscous, can not fully create value, No sustainable and healthy development. Value is the basis of any website profit, webmaster can never be original and create value, presumably no webmaster to insist so long, choose to let users create value for the site, let users help you create network information channels, this should be the best way to operate. Offline market than is decoration, online market than is to give full play to the user's creativity, to allow users to fully participate in your site, users continue to provide innovative and valuable information, will inevitably attract more users into your site, Human-to-human transmission of viral marketing model than any promotional methods would be more effective. Start by promoting your first user, gradually building a core user base, actively mobilizing their activity, and getting them involved in the creation of information channels. When your site has enough users, people to communicate with each other, the establishment of a strong user relationship chain, the site as an information channel will appear crowded, bustling situation, to achieve operational profitability in front of.

Third, the webmaster created a network of information channels, you can fully realize the operation of the website profitability. Channel means wealth, webmaster should have their own understanding, Taobao is based on information flow as the leading E-commerce network channels, creating a huge profit; Pedestrian street is a traditional commodity channel dominated by commodity flow, and it also creates profits. The commodity flow, the information flow and the cash flow exist in the network information channel and the traditional commodity channel, the network development has promoted the information more high-speed transmission, the flow-oriented is gradually becoming the mainstream mode of most commercial activities, and the information flow is becoming more and more decisive to the commodity flow. Web site as a carrier of information transmission, played a role in promoting the flow of goods, services or interests, when your site as a channel of information enough wide enough, like a pedestrian street long enough wide, you have the opportunity to profit. Actively promote the user, the intention to retain each user, create the value of the site, the site as a channel of information functions will be stronger, countless transactions through your website delivery, and to complete the transaction, you will gain profits, quickly realize profitability. The fundamental profit of the operation website is whether the website can transmit information more widely as the information channel, the user is willing to accept the information, would like to pay for their own transactions, which requires you to establish a solid web site user base, the core of the training of members is very important, I believe that the strength of the role model will promote the healthy development of your site. Create value, have users, and then create value, and then have users, so the cycle, you will be able to make your site to create a real network of information channels, and ultimately achieve large-scale profits.

The operating website is the channel between the user and the user, to reach a multi-stakeholder channel, the concept of network information channels should be deep inside the webmaster, deep understanding of what the essence of the site operation, see clearly what the site depends on what profit, I believe the webmaster will go better and farther, aiming at the goal, and strive forward. Stand a row of forum to focus on the growth of webmaster, to solve the confusion of webmaster thinking, so that your direction more clearly. Who mastered the network information channels, who has the wealth, webmaster, let us work together to build their own network of information channels bar.

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