Webmaster Sharing: Anchor text is an important factor to be underestimated in SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In peacetime optimization of the site, we often talk about a word is the anchor text link, anchor text can be linked to the page to evaluate, the link in the page and its own content has a certain relationship. Anchor text can also more accurately describe the content of the page, for search engines, it can be based on the anchor text itself to determine the content of the page. So in doing SEO, choose the right anchor text, is very important and meaningful.

The role of anchor text in SEO

In fact, anchor text is not only useful for SEO, it can also help search engines to determine the relevance of the page, if a separate Web page does not function too large

Words, for some large web sites, there are very many pages inside the site, the importance of anchor chain is reflected incisively and vividly. Before you begin to dissect the anchor text in detail, let's talk about the role of anchor text for SEO:

1, on the role of this page: a case, the page anchor text links are more or less the key content of this page has a certain relationship, or even very important relationship, so, the internal link anchor text can be used as a representative of the content of this page. So it can be a search engine to judge the content of this page to do some evaluation.

2, the role of the external page: anchor text can accurately describe the content of the external page, it is a search engine to judge the basis of the vote between the Web, voting

The more you do, the more you can rank.

3, boot can not index files: For some search engines can not index JS, Flash, pictures or Ajax files, anchor text can effectively help the search engine to understand its content, to a certain extent to help these documents by the search engine understand.

Principle of internal anchor text setting

Anchor text includes external links, as well as links within the site, both of which are important for ranking. Internal anchor text that is, internal links to help improve the relevant page keyword ranking, but also conducive to enhance the homepage weight. Therefore, when the site set up internal links need to pay attention to the following principles: same page with the same song keywords do not appear the same link, the same page under the same keywords do not appear different links; The number of links appearing in the same page should be based on the length and quality of this page; Keywords in the site are not immutable, but according to different seasons at any time to adjust the focus of the special column of the inner page to the column of the key words for the object to link; The overall focus of the internal link is the site a large number of long tail keyword page or channel page;

Setting principle of external anchor text

Above and everybody said the internal link attention principle, here and everyone said some say external anchor text is the setting principle of external link. Overall on the outside chain to the homepage as the first goal, to enhance the overall weight is the primary purpose; After doing some links to the homepage, but also to the page long tail Word as a link to enhance the site long tail word page ranking ability; As far as possible to the title of the site as a link to improve the user experience and site collection; The overall speed of external links cannot be too fast, Must be step-by-step, as far as possible, not to promote keywords for the purpose of the purchase of the link;

Overall, the main purpose of internal links is to improve the overall collection of the site, enhance the link target page ranking, the overall flow of the site can play a very obvious role; the main role of external links is to increase the overall weight of the site, get others to their own site ranking voting ability, a site's external links more, Get the ranking opportunities become larger, included also corresponding will be more, so external links also internal links are complementary role.

Finally, you have to remember that the anchor text of the internal link should not be excessive, some webmasters understand the benefits of internal links, the internal page to do a lot of inner links, which not only do not have the necessary role, but also affect the user experience, because the internal link is based on a good user experience, it ranked just incidentally but not all. OK, today is here, this article from the best treatment of hemorrhoids http://www.cqtaihai.com/, reproduced please keep the link, thank you!