Webmaster Sharing: Guide users to consume the site should do so (next)

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Following the article Webmaster Share: Guide users to consume the site should do so (in), from six aspects to share how to do to guide the user consumption of the site, these for the master may not be what, but for a lot of novice webmaster, I believe certain can get some enlightenment. See the last two articles have such a high volume of browsing, today in advance of the remaining three points to share the end, you are welcome to correct me.

Seven, eliminate the hidden dangers of users: Internet shopping for everyone's life has added a lot of fun, but still some netizens do not choose online shopping, why? They are afraid to buy back the product is not suitable, fear of product quality is not guaranteed, afraid to return goods more trouble, afraid of being cheated, and so on, these factors are always present, So our site must overcome the actual difficulties of these users, of course, the establishment of integrity of the site is not a short period of time can be done, need to start from the drip. For example, when the quality of products is not effective, unconditional refund, the user is not suitable for unconditional return, and so on, although these may waste logistics costs, but also will result in lower efficiency, but in return is Word-of-mouth, good word-of-mouth is not paid can buy. For many small and medium Enterprises website or personal website, the cost is not allowed under the circumstances, do not big, to do fine, in their own ability to do the best.

Eighth, additional value-added consumption: For users to pursue 100% service, on the other hand, we should also consider the use of strategy. Additional value-added consumption is a good strategy to guide users to consume. For example, some of the strategies on the group buying site is very worthwhile to learn, you can use some low-cost or even free of a product to attract users, and the real purpose is to let them buy B products, or when the user to buy a product, can also match for him B products. Sometimes just a little reminder can bring you a lot of extra gains. In addition to the above two points, the common value-added consumption also includes preferential value-added, such as a dozen socks sold 10 yuan, then two dozen can sell 15 yuan, so many users may choose two dozen. can also send gift cards, this practice in the mainstream of the platform are very common, the gift card will eventually be converted into user consumption.

Ninth, guide flow to improve the transformation: Here's diversion volume including export flow and import flow, many of the commercial mall will be a waste of traffic phenomenon, users come to your website to browse, but not necessarily find the products they want, if the user lost in vain is a pity. We can exchange traffic with the same kind of web site, like the usual to go shopping, a shop does not have the words of the boss will be introduced to the next door of the shop, so as to improve the overall sales, the respective site is also a supplement. Now Jingdong and Taobao have reached an agreement with each other to guide the volume, I believe this is also very suitable for our small and medium enterprise sites and personal sites. However, the flow of the way there are a lot of direct links can also be directly with the picture, no matter what way, as long as the user from one platform to guide smoothly to another on the line.

Here, a summary: To eliminate the hidden dangers of users, additional value-added consumption, guide flow to improve the transformation-this is the last three of the main content to share today. In addition, a fast Web site is also essential, especially in the early stage of promotion, although we do not have too much budget to put into the server, but if the site because of slow to open the reasons for the loss of users, then the price is too big. Attract a user to spend the time and material costs far higher than the cost of the server, on the server, must not "stingy", dare to invest in order to have a return. Moreover, the proposal completes the website backup, usually sees many websites to attack the various news, do not think this is very far away from us, the website security and the backup is needs us to pay special attention and notice.

OK, today is temporarily here, through three articles, "guide users to consume the website" to share this, will continue to share my experience and the promotion of the planning of the relevant knowledge, I hope you have read the article has been harvested. Everyone has any good idea also welcome and I contact, this article comes from: Shenzhen website Construction, website: http://www.zijiren.net, also welcome everybody reprint, reprint please keep the link, thanks!