Webmaster Sharing: Some experience in the operation of social networking websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I previously operated the site more to the product class, the main electronic business sites, such as storage shelves, clothing, purchasing, etc., before also contacted a number of service-class sites, personal contact with social networking sites are not much, it can be said that no understanding, and only the power of social networking site is to social as the main purpose, with the recruitment job search section, For the human flow and active requirements are relatively high, for me is a big challenge. In the beginning of this site, the industry and the site itself to do some understanding of the work. Next, share some of the problems encountered in the work and solutions, and we discuss together.

First of all, I based on the previous operating experience, the existing resources and data collation and analysis, target population positioning and behavioral analysis, as well as the existing marketing channels and team equipment, analysis of these situations to understand the purpose is to understand the status quo, find a breakthrough.

After analysis, the existing problems are: 1, the site itself is not perfect structure, there are several to be supplemented by the plate, and the content is not rich enough, in addition to the position that no user to stay the killer. Second, the website viscosity is not high, the customer is very difficult to form interaction, lack of active enthusiasm to guide customers. In fact, the site also has a circle of the plate, that is, social interaction, but because this social is aimed at the workplace, but also the PC side, and there is no valuable resource gravity, so did not play its due role; Of course, all aspects of the site data, PV,UV and so will not look good. In fact, according to the site's current user volume, if it can be active, it should still be a very meaningful site. Then the current priority should be shifted to the user experience, rather than blindly to invite registration.

Combined with the above situation, I set two goals, one is the user experience, two is the promotion of brand awareness. Brand awareness needs to rely on marketing to do, based on the current site architecture is not yet perfect, I will be SEO and sem percentage set to 80% and 20% of the proportion, focusing on the expansion of free channels, later this ratio will be reversed, adjusted to 30% and 70%, over about 1 years after the time, The website's user quantity accumulates to certain goal, completely weakens the SEM, all turns to the SEO. But the user experience degree enhancement needs the product and the design to cooperate, builds a social-oriented, the recruitment and the job search supplemented multi-purpose platform.

With a goal in place, the next step is to implement the goals, requiring detailed implementation plans.

In the early days of operation, for the user experience, my request is to be able to mobilize the existing large number of user resources, so that they participate in the various sections of the site, such as Interactive Circle, the entertainment of the workplace testing, dating activities, as well as learning classes of free education section, and business participation in cooperative development projects and so on. With a wealth of plate support, the next need for planning and operation of the team to carry out the analysis of existing users, to develop a detailed incentive measures, the purpose is to enable enterprise users to actively publish posts, individual users to participate in enterprise recruitment and circle and other sectors of the interaction. Give a good example of the effect: set the integration System. For the perfect information users to give a certain proportion of points, and then according to the integration level, set the redemption gift. Gift must be set up in line with the current needs of the network name, fast consumption, petty bourgeoisie and so can! Activities out of the following according to the gifts and activities of the rules of the Activity page, and then through the EDM way, to all the way to publish mail, and then cooperate with the network marketing of various channels, the activities will be spread out to attract more attention. After that, active users increased by 58% in one months and the creation rate and participation rate of the circles increased by 30% and 45% respectively. There is also a noticeable improvement in job search and job placement. After a period of operation, the site was once very good data.

Then again marketing aspect: in the website consummation stage, the priority deals with the micro-blog and the search engine aspect optimization, first establishes belongs to own brand the attestation Micro-blog, then selects a key maintenance. In search engines, in order to let more people know our brand, we in Baidu, Google, search, 360 and other platforms of various sections have to do marketing, including the submission of the brand encyclopedia, library and so on. Then is the community and the Forum, the two pieces of the task volume is relatively large, the prophase mainly according to the industry keyword to classify types, registration platform, according to platform characteristics, targeted to make marketing plans. After the main structure of the post site is completely done, with the website on the line, put the search engine ads. Paid promotion compared to brand image and drainage, the effect is better. At this time the SEO aspect on the weakening as the auxiliary, the main function as the brand propaganda, with some professional soft paper contribution, let the brand more credible. The main purpose of SEO is to enhance the weight of the site, as well as key optimization, this aspect of the work is mainly to combine the maintenance and optimization of the site, in the Site editor optimization of the content at the same time appropriate to join the SEO optimization factors, do a good job in the site of the chain, the chain and keyword settings, select the appropriate links to do the exchange. Do SEO technology is on the one hand, but also to withstand the test of time, because SEO is not a matter of overnight, to long-term adherence, perseverance can achieve the ultimate effect.

Well, the above content is a little of their own experience, do not like to spray, but welcome to give corrections and suggestions.