Webmaster should know to improve the page ranking writing skills

Source: Internet
Author: User
Keywords I don't know I can't.

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As a webmaster, we all know, page relevance is the page ranking of the important basis for one, the higher the correlation, the same conditions, ranking the more forward. Search Engine Judgment page correlation method has two kinds, one is through the chain (including outside the chain source website, the source page correlation and the link anchor text and so on), another kind is the page itself, is the page text. Outside the chain factors, in addition to their own man-made construction of the chain, generally not subject to personal control webmaster. and the page text, completely by the webmaster personal control, so, to fully grasp this factor, improve the relevance of the page. Through the page text to improve the relevance of the page, from the following several aspects.

1. The core keywords appear in the important position of the page. The core keywords appear in different locations on the page, and the contribution to the page relevance is not the same. Several important positions that appear on the page, such as the front of the body (preferably in the first sentence of the first paragraph), the end of the body (preferably in the latter section), the H1, the H2 label, and the Bold label, are most relevant to the page. So, if possible, be sure to deploy the core keywords in these places.

2. Decorate the core keyword synonyms and related words. The synonyms here are synonyms in the broadest sense, including synonyms, synonyms, different addresses of the same things, and transformation statements. Deploy core keyword synonyms and related words in the page, first, improve the semantic relevance of the core keywords, and second, improve the breadth of the search term corresponding to the page. For example, "postpartum how to lose weight" as the core keyword, you can also add in the page "Postpartum weight Loss method" "Postpartum slimming" "Postpartum weight loss guidance" these words. In this way, when users search "how to lose weight after the postpartum weight loss slimming Method" These words, compared with no "postpartum weight loss Method" "postpartum How to thin body" These core keyword synonyms, page relevance will be higher.

Provide an example of how much the effect of this is. The core keyword of the page one is "postpartum

Nipple chap Improvement Method "(also the title of the diagram page), user input search term for" nipple chapped external use of Borneol ", although the page title does not contain" external "and" Borneol ", but the page content contains these words (as shown in figure II), therefore, ranked on the second page; search for" postpartum nipple improvement Method " The core keywords for this page are ranked 10 pages away.

  

Figure I

  

Figure II

3. Transform a combination of core keywords. The so-called transformation combination of core keywords, that is, the core of the key words to break up, and then rearrange the combination into different sentences. For example, if the core keyword of a page is "How to restore after the postpartum", then the core keyword is split into a combination of "how to recover after the postpartum", "How to recover after the recovery." Because, search users have a variety of words to express the habit, there are always some people will use some colloquial, do not conform to the correct grammar of the combination of words. The page has these words, when the user uses these words search, the page correlation will be higher, the ranking nature is more forward.

In a word, in the possible case, stationmaster must make full use of these three kinds of methods to improve the page relevance, after all, this is the place that is controlled by stationmaster artificially. Article Source: Postpartum Recovery Expert Beautiful mother Http://www.mlmama.net, reproduced please be sure to indicate the source and retain the chain, thank you very much.

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