Webmaster talking about how to use blog to do marketing

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Blogging has been more than a year of history, blog marketing has been almost done for half a year. This half year experience dare not to enjoy alone, here take out and everybody discuss, if say wrong, please criticize correct.

1, what is the blog marketing

Blog marketing is the use of Blog this form of network applications to carry out network marketing tools. is a company, enterprise or individual use blog This kind of network interactive platform, publish and update the relevant profiles and information of the enterprise, company or individual, and pay close attention to and timely reply to the customer on the platform on the enterprise or individuals related questions and advice, and through a strong blog platform to help enterprises or companies 0 cost to get the search engine's more front position To achieve the promotional objectives of marketing tools.

2, the advantages of blog marketing

High degree of subdivision, accurate orientation, interactive communication, high degree of trust, good Word-of-mouth effect, leading network public opinion trend, seamless docking with search engine marketing, good integration effect, benefit to long-term interests and cultivate loyal users.

3, how to write blog marketing articles

Many bloggers simply think that blog marketing is using blogs to advertise, let more people to understand their products, so dry write some advertising language in their own blog, no one to see on the door to go, in other people's blog to leave their own ads, if it does not work, to the forum to send, the results were not in vain also be disgusted. Some people put blog marketing articles written in the product manual, written product information, these practices in my opinion is not blog marketing articles. Of course, these people's ideas are not wrong, but too simple and not to speak the way, the natural effect is very unsatisfactory. Blog Marketing article writing, although to achieve a broad and informed purposes, but must have ingenious methods. Here are 6 tips I've summed up myself:

(1) The function of the product is story-telling. Blog marketing Articles to learn to write stories, but also learn to write their own product features to the story. Through some vivid storyline, naturally let the product function speak for itself.

(2) Product image of the plot. When we promote their products, always shout some slogans, although this can also achieve a certain effect, but can not make their products deeply rooted, impress customers, moved customers. So the best way to do that is to put your praise of the product into the plot and let people perceive your product through moving plots. So customers remember the moment of the episode, but also remember your product

(3) The hot spot of the industry problem. In our blog article writing process, we must catch the hot spot of the industry, and constantly put forward hot spots, can arouse the attention of customers, but also through the industry compared to show the advantages of their products. To do this also requires the author of the blog and war, the same, win.

(4) The development of the product. Blog marketing Articles to give the product to life, from different angles, different levels to display products. Can be a personification of the form to tell, can also be fairy tales, can be no inside, can be humorous and so on. The more creative the writing, the more you can make readers refreshing, but also memorable.

(5) Product Bowen Serialization. This is very important, blog marketing is not an immediate e-commerce marketing tool, it takes a long time to persevere. Therefore, in the product blog writing, we must adhere to serialization, like the TV series, constantly have the development of the story, but also have a climax, so that the impact of the product blog is big.

(6) The number of blog words refined short. Blogs are different from traditional media articles, both of which have a clear argument and a short reading: The plot is rich, touching, and not spending too much time. So, I think a blog post best not more than 1000 words, adhere to short lean is the important principle of blog marketing.

Finally, my blog address is www.iambbp.cn specific cases are above, I hope that we have a lot of criticism.