Webmaster to the local website how to more effective promotion

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2010, a large number of local websites emerged, I also followed the trend of the times, made a local station. The following is a brief introduction to their own situation, I 09 in an engineering class school of electronic information Engineering Professional graduation, joined the North drift a clan, North Drift one year, the reality of pressure forced me to return to the three-tier city home-Inner Mongolia Chifeng. The answer to add, parents to find a job, wages are not high, but very leisurely, free time is very much. Coupled with the love of the Internet, at the same time to see the prospects of the local site, so determined to engage in a local site, my station is mainly local classification information, recruitment, housing rental, business display, local community and so on. Although I am learning electronic information, but their ability to develop the site or not, so on the Internet to buy a good local Web site system, in order to avoid advertising suspicion, do not introduce the name of the system, and then bought space, so my Chifeng Life network in November 2010 on the line.

The above mentioned may not be the webmaster concerns, but my purpose is to explain that I am the real grassroots, not grassroots or someone to invest a lot of money, then ask people to bypass, avoid delay your time. Below we go to the point, look at the grassroots webmaster is how to promote the local site, I from the online promotion and online promotion of two parts to expand:

I. Online promotion

1.QQ Group Promotion

I registered a few QQ numbers, specifically used to add local groups, add group when there is a small trick, many groups need to add validation information, in order to pass the audit, I usually fill in the verification information in the "Buddy introduced", "friend introduced" and so on, anyway, is to let the administrator feel you know their group, This will generally pass. In this way, I have added more than 200 local senior group, there are 500 people, there are 200 people. After joining the group, many groups have their own format name, have the time to fight in accordance with the rules of the group to rewrite their names, or you later if the ads, the administrator to see you are foreign, the consequences can be imagined. Group added in, we are sure to start to publicize our website, publicity here also has the skill, do not send some hard ads with connection, let a person look uncomfortable. You can add local hot news to your site, the news has an attractive title, so that you send the title and article to the group, so people take it for granted that this is a news, but also to our site to bring browsing, the site's visibility a little bit of accumulated. My site has video modules, usually I will be the major video sites on the more popular video sent to my site, and then through similar to the way the news sent to the QQ group, Nature also attracted a lot of volume.

2.QQ Mail Promotion

Here said QQ Mail promotion is mainly to promote Local Users QQ mailbox, I bought a QQ mailbox collector, can be local users QQ according to age and sex collection. Mailbox resources have, that is the lack of QQ mail mass device, QQ mail mass can go to Taobao to spend a few dollars can buy a, some still pretty good. So when I have time, I will be a mass device, one day at least can send thousands of emails. Why not use this cheap way?

3. Local Paste and forum promotion

Posted to the local post, but the content can not be related to your ads, our local signature file can put on their own advertising pictures, often to post posts or replies can increase the exposure of the site, to promote the site has also played a certain effect. To the local forum post is also the best to send some soft wen, otherwise the administrator is sure to delete the post, if you have good PR ability, and the administrator to become friends, the promotion of your website must play a big role.

4. Other online Promotions

Everyone in the network to add more local users, often update their own state, or often published in the log, it is certain that someone will see. QQ state frequently replaced, add their own websites and links, there will be a certain effect.

Two. Offline promotion

1. Taxi Car Stickers Promotion

We Chifeng a total of more than 3,000 taxis, many drivers are in black and white in front of the driver's seat, "No smoking in the car," the words, it is not beautiful, so I burst into inspiration, why not do some beautiful stickers to the drivers, above said "Chifeng Life Network warm Tips-no smoking in the car" And then there's my URL below. Say dry, I contacted on Taobao to do self-adhesive, a total of more than 2000 printed, only 300 pieces. Printed out, I went out to the driver, I did not expect the driver to rob me of the Chifeng, now there are at least 1000 taxis in the area with my sticker warm tips, calculate the car every day to pull 50 people, so every day at least 50x1000=50000 people can know my site.

2. Rickshaw Promotion

We have many human tricycles locally, very flat behind the car, often businesses in the above hanging ads, so I printed 100 90cmx60cm size ads stick to the back of the human tricycle, and I pay the cost of only 100 advertising printing fee of 400 yuan and to each rickshaw Master 2 yuan a bag of washing powder.

3. Market Fitting Room Promotion

In view of the store in the shopping room with large traffic characteristics, I also printed some beautiful warm tips, glued to the fitting room, also played a very good effect.

Website online for six months, the temporary use of the above promotion methods, to share with the grassroots webmaster, hope to give you a little thought. This article by the menstrual period http://www.yuejingqi.cn Stationmaster collects to organize feeds!