Website editors should know six SEO knowledge

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SEO in China has been developed for several years, but for the company's website executives and editors this is still very unfamiliar, this is not very understanding, the previous station is based on traditional experience to do, such as in the traditional large-scale portal stations, newspapers advertising (of course, also under the cable, this will be the opportunity to say), These inputs all need very big cost, is not a enterprise of small and medium-sized enterprises can afford, which this leads to a problem, how to use the least money to do the most value things? SEO (Search engine Optimization) is one of them, it can put your station SEO method optimization to the front, so that the site generated more flow, which is to produce value.

Every website operator knows that making a website is "content is king", I also agree that there is no content is a cloud, but the content is not, you have to let your content for the site to bring traffic, with the flow of the site is alive, the site is valuable.

What kind of people produce content? Edit! As Seoer you, should be from what aspects of training your website editor to do the content of SEO do?

Selection of keywords for the first subject content (body)

Many editors will have such a problem, I exactly write what kind of articles to attract people, to bring traffic to the site? In fact, as the editor of the least worry is this, because the site planners, users in the site to do the analysis and optimization of SEO analysis of the time has been given out, Editor you can open the site backstage directly to the column to see on it (the current is generally CMS system, such as DEDECMS, Imperial cms,phpcms, etc., can directly point into the column to see the title, keywords, description, etc.) or open the column page and then click the right button to select " View the original code of the page "to know the title of this column information, keywords and descriptions. You to the inside keyword to do content on it, such as none, which is the site planning to do the work is not in place.

The selection of the second heading (title)

"title" is very important, because this is the first thing visitors see, visitors do not look at what you have a lot of things to see your title is good, why those "title Party" can write the title of this good? because "title party" he can well put the psychology of visitors to the website, May be inside the things written really is rotten can no longer rotten, let a person see will produce the feeling of apathy, the internet a lot of hot spots and hot news are these "title Party" to make, they want the effect is "every must see, every look will scold, every curse will fire", "fire" Your purpose is reached, what flow, What advertisement, all come ...

I think the "title party" must have his desirable place, this is every editorial staff have to learn, but as a portal editor can not only focus on the "title" Above, do a "quality" visitors to see there is a kind of enlightened, even to return to the feeling of innocence. Let the visitor read an article and also want to see the relevant articles, so that is a real success.

So from the point of view of SEO, how can the "title Party" and SEO fit it? In fact, this is very simple, you want to write the article to pay attention to the word Baidu to check, and then pull to the last side you will see some of the user Baidu is often search keywords, there are long tail keyword, you follow the point down to find on it, can also find keyword mining tools to find.

If the title with the long tail keyword, the effect is better! Because the site's traffic is also following the "8020 Law" (The initial), (that is, 80% through the search engine to attract traffic, 20% is the site's loyal users), for a long time to do, there must be a qualitative leap.

Third keyword density

This is what editors should know, keyword more than no, less also must not, more search engine will know you are the keyword piling is purely to do a good search engine to see, to cheat rankings, search engines will put the more relevant content in the front, keyword piling is to cheat search engine, search engine is also a website, If users can not find their own things every day, users will also use your products? Too little is not possible, too few search engines will think you this article and this keyword involved in the content is not strong, your article is still not good rankings. If the industry generally set the keyword density between 2%~8%, but according to my experience I suggest for 2.5%~6% between the appropriate, much less will trigger the search engine ranking rules.

Article Four keyword placement

With the density is not enough, you also need to understand the key arrangement problem, that is, the location of keywords in the article, if the placement of the search engine will think that you this article and this keyword involved in the content is not strong, the key words appear in the place can be divided into the following:

1. Title

2. Key words

3. Describe

4. The content of the article, the article is generally the first paragraph appeared 1 to 3 times, this is to cause the search engine released spiders attention, the first is the content of the second paragraph to the penultimate paragraph, but also appropriate to show attention to the word, this generally appears to be 3 to 5 times on it, Let the search engine feel that you write something is related to it, there is another one is the tail section, appear 1 to 2 times on it. Now search engines are becoming more and more humane, with people browsing habits and thinking orientation settings.

Site Picture alt Label

Many editors usually have maps when they write articles, but very few editors use the "ALT" tag of the map (the image ALT tag is the user's description of the content in the picture) the search engine's release of the Spider (Robots, a program to collect Web content) is no eyes, is a blind person, See what you put in the picture, this is what you see in the QQ group which does not show the same broken map. If you write on the alt tag of the picture, it is equal to you this article not only has the text, there is also a map, illustrations, so that the user experience is good, search engine will also competitively you this article high points. If you do it for a long time, you will win better than others.

The stroke link in the sixth station

This is generally SEO work, but I think the editor in fact in the editing of the article should be the work done, is the relevant articles in the background search out, in the relevant key words to do on the anchor, such a practice is better let search engines to find related articles, increase the affinity of the site, An article to do 3 to 5 can be, which has a chain link to the article in the upper level of the column or channel, a link to the home page, the rest of the link to the relevant.

There are a number of Baidu popular keyword selection, do instant hot specific methods, and then ramble on.

PS: A lot of seoer on the web site to do "around a word", that title (title), Keyword (keyword), description (article description), body (main content), in fact, the fuss is to do "six words" Title,keyword, Description,dody,tag (category label), ALT (picture description).

The general ranking rule of the article is (excluding the weight of the site): the title and content are the original article > have the relevant original article > False original > Direct replication. (original article, reproduced out of the forest reconnaissance through the blog (www.ksacn.com), thanks!)