Website Operation Fifth-How to do the data analysis

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The road of the day is more than enough to fill up! The way the website operates is to find out what is lacking and remove excess excess. Everything pays attention to a balance, so does the website operation. So to know if we run the balance of the site we need to analyze the site, the site analysis of the most direct response to the problem is undoubtedly the data. Data can not represent everything, but it can expose the shortcomings of the site, which is the charm of the data. Next to the author to take a look at how to do the site data analysis!

First of all, we are doing a good job of data analysis to know what to do with the data, the author made a rough collation of some commonly used documents, the following figure:

In the figure "the key words Competitive Analysis report", "Competitor Analysis Report", "Each website Flow statistic report", "the Paid Link Tracking worksheet" in the author appears to have played the biggest role, next the author will introduce each above four main reports.

First, "Key Words Competitive Analysis report"

This report is mainly to record the Site keyword ranking page of competitors, the table is divided into four columns: keywords, relevance (fill very good/good/bad/very poor), competitive grade, landing page. I believe you can also see the content of this form, the author does not explain the details, simply say about the third column of the competition level, how to judge the level of competition? In fact, we can make a rough note:

①. Search results are less than 500,000: weak words;

②. Search results 501 million: medium-small words;

③. Search results 1.003 billion: belong to medium term;

④. Search results 3.005 billion: belong to strong words;

⑤. More than 5 million of search results: It is a highly difficult word.

Query competitive approach is "intitle: Target keyword", for example, we look at the competitiveness of industrial real estate, you can enter: intitle: Industrial property, Baidu returned the number of results is 597,000, which means that there are 59.7W Web page title contains industrial real estate.

"Competitor Analysis Report"

This report mainly records the competitor of our website, the following figure:

This form can be seen that this is a detailed report, the need to do a good job of the competitor website basic information, keyword ranking, pay promotion situation, such as a full range of information.

III. Website Traffic Statistics Report

The Web site Traffic statistics report, used to understand the site visit, is the most direct response to the status of a report, the following figure:

The report is simple, and not much to record. However, in the author's opinion, the lack of this report is the best reflection of the current state of the site is good. The author many times from the simple data from the report to get the site problem, and combined with other reports to solve the final problem. Therefore, the report is the most important.

"Paid Link Tracking Worksheet"

For Small Business station SEO can ignore this step, because your site may not need to do now pay advertising investment, if you can do to understand the details, or the old rules, first figure:

This table is mainly a number of paid cases, according to the page access to pay links, estimating conversion rates, and so on, and finally to note that what paid links to which pages really useful.

This web site operation fifth article how to do the data analysis to here, this article has the Jiangxi Plant Network "http://changfang.jxgydc.com/" the editor andywan0210 to build, if has the question may leave a message, needs the form also to be able to leave the mailbox, I see will send everybody! Code word is not easy, reproduced please specify the source! Thank you.

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