Website Operation Research: "Product" and "bit" feeling

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When a website is running to a certain stage, it always finds that the traffic is always on the go. Of course, the mood of the website operator will become more and more impatient, the operation will encounter some obstacles. Each website has a work measurement in operation, and then each site operator will carry out the work according to this index. But according to the author nearly 2 years of network work experience, when a website once run to this situation, at this time, we have to consider the next site "product" and "bit", the two contain the mystery.

If you are in the work of the site to run into a certain bottleneck, or encountered some shackles. Suggest you find a secluded place, listen to some light music, quiet the "Internet" and the manic uneasy heart.

"Product" is not the brand, brand is a very virtual things, claiming that they are the largest, the strongest are virtual things, now the internet above the "first" "Portal" is really a lot of development to the present, the user groups are not interested in these things, interested in the net can bring him something, can do something for him.

Chinese tea is very famous in the world, but with the combination of tea and water, there appeared "Tea" and "tea". Drink, pay attention to is coherent, product, pay attention to slowly feeling, enter a certain mood, then will realize something. "Drink" and "product" this contradictory relationship, in the site operation of the regular manifestation. We often hear the phrase "impatient", in fact, this is to let us slowly to "product."

If a site compared to tea, then our site operators should let our users go to "goods", how to let users go to the product, that is the problem of user experience. A web site from small to large (normal), each phase has its goal, but in the development of the user's perspective of the game in favor of extreme.

What we're going to offer our visitors, what we want to provide to our paying customers, what kind of information we want to convey to our users, whether users can get the information they want in the first time, whether our website structure (architecture) and process are well designed, and the balance between paid customers and free customer service.

In fact, the above mentioned, are all our website operators must know and know the content. And often we do these work, always biased, we are always addicted to the pursuit of commercial interests (I do not oppose to make money), and often ignore the site is now operating ideas on the future profitability of the impact.

User experience is also an important factor influencing profitability.

How to let the user go to "product" better? This is not to increase the profitability of the site, but to increase the continued profitability of the site project raised questions.

It is very straightforward to say, let the website profit raise, that is to let all the paid users get the effect, let the customer get effect, he is willing to pay for you. In fact, this is all the site often encountered problems, Alibaba's integrity through the product is no exception.

The site's customers are revolving around his customers. Not around the site. Therefore, the focus of the site operation must be around the site customers to design and operation.

The above "product" This small concept is not very clear, but the most important thing is to make the user experience better, more able to find their own needs, so that customers find customers in time, in order to allow the site to develop better.

Let's talk about "bit."

This "bit" is mainly the meaning of positioning. We often encounter in the operation of the website, such as the location of the site, column positioning and so on. We do not talk about site positioning, just talk about the positioning of some columns.

"Bit" high and prone to poverty

The positioning and taste of a column is high, and his development will be limited. So for the first time the development of the column to do some low-key operation (in fact, is not urgent). Revise and refine every place that contradicts the user.

"Bit" high and weight

Each site will have one or several core columns or projects, but we have to determine what is the weight of the site column.

First, can increase the profit for the website column or product;

Second, can increase the popularity of the site's columns or products.

The user thinks your website or the column is what "bit", this also we need to consider the question, just like a product comes out, we also need to find some specific people to ask, "Do you think you need, you will pay to buy?"

When we give our own operation of the site or column to do a positioning, we also need to ask our users, you feel what, how to use the most convenient it.

In fact, I am talking about "goods" and "places", there is no very deep truth, just in the work of a little enlightenment, because I am always learning and understanding of the user experience knowledge, always feel a website or column "product" and "bit" in the user experience design accounted for a large proportion.

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Website Operation QQ Group: Shandong website Operation Group 53569798 website Operation Club 18565019

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