Website operation: See this fan site how to play turn Instagram

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The mobile internet industry is keen to study Instagram, studying how the image community can rise rapidly, to study how they Hold 10 million of users and study the client's operational experience.

But has anyone studied Instagram's fan site? such as this instagramers.com (pay attention to spelling).

As a loyal user of Instagram, I like to collect a variety of information related to it, peripheral products, third-party applications and so on. Gradually I found a fanatical fan site, to promote a product has an inestimable role. Let's see how this fan station can play around Instagram.

Integration line under the online relationship

Whether it's Instagram, FLICKR,TUMBLR or Photobucket, they're typical online communities. The most basic model is: A group of people to show their own photos, attracted another group of people to watch, and then issued "cute!" Cooool "sort of comment. A virtual weak relationship can only be formed between the photographer and the onlookers.

Now the first thing instagramers this fan station to do is to move the online relationship down the line. It has established groups in 152 cities and regions around the world, each group has its own dedicated IG account (Instagram), such as the Shanghai site is @IgersShanghai, the Paris site is @IgersParis, the Roman site is @IgersRoma.

Each local group has one or more contacts, known as the Maniger, who can organize an outside racket, pick a good photo, and maintain a Facebook page and a Twitter account.

Like the traditional photography club? But this kind of offline organization is more casual, more in line with the spirit of Instagram, they produce the work is also easier to communicate. For example, a party, a few good photos, the day using Facebok and Twitter to spread the photos. These photos get enough "praise" after the Instagram can be boarded the "hot List."

For grass-roots photographers, is undoubtedly a good opportunity to make a mark.

Integrate quality content

Are you a newcomer to Instagram? The first question to face is: "How do you find a good picture? How do you find a funny photographer?"

In the promotion of content, this fan site also has its own unique.

The first is excellent works selected, this column is called Flashon

The second is the photographer interview, this column is called Focuson

The third is the excellent extender recommended, this column is called Apps

In addition, they also use a small section to display the best photos of the day, directly linked to the PHOTO of the days, where the updated frequency is fast, belongs to the snack culture. The quality of the photos here is not necessarily the highest, because some of the topics (such as jobs, Obama) will be recommended by fans as "today's best."

Peripheral Products

Instagramers fans also make their own peripheral products, is currently T-shirts and mobile wallpaper. T-shirts are displayed on Facebook, priced in between 13–19 euros.

Mobile Wallpaper is very simple, directly click on them to make a good picture, save it.

Keep in touch with Instagram team

As a fan site, naturally with the product team itself to maintain a good relationship. Fortunately, there are only 4 founders of Instagram, and it won't take long to interview each other.

In fact, Instagram founder @kevin and @Mikey more than once interviewed, told a lot of products behind the story, but also share the joy of the outbreak of users.

Last Words

I still insist on that point: Instagram is a high-quality image community driven by content, just because there are so many good photographers willing to contribute their own photos.

From the point of view of producing content and popularizing content, the function of the fan site is very important. This experience is enough to be used for reference by domestic product operation managers.