Website optimization Avoid these 17 "evils"

Absrtact: We can see a big push to teach you how to improve the site rankings, improve conversion rate, improve the performance of the website guide and tutorials. However, many of these so-called tutorials are wrong, as long as you simply stop doing something, you can make your

We can see a big push to teach you how to improve the site rankings, improve conversion rate, improve the performance of the website guide and tutorials. However, many of these so-called tutorials are wrong, as long as the simple "stop" to do something, you can make your site better. Below I will probably describe 17 of the most pervasive of these two years that have been confirmed from my user site "evil".

1. No more boring and useless promotional content.

It is always difficult for some enterprises to develop appropriate content strategies and to regularly update the content of attractive product information ... But that doesn't make you an excuse to release some useless content. The frequency of updates is not that important, and spend more time focusing on the needs of the user. Need inspiration?

2. Stop using pictures that are already rotten--these pictures really don't work.

Yes, you're not mistaken-there's no point in abusing pictures, and not only that, but you're also violating the rights of others. Many of the pictures are unconvincing and annoying. (I just can't stand the pictures of people with professional smiles)

Many studies and experiments have shown that amateur images that look closer to life are more appealing to users, even though they are not so glamorous and perfect. As James Chudley said:

1. To show users the advantages of your products;

2. Let your website visitors laugh;

3. Narrate a story and tell them how to do some

4. Brand image consistency and specialization.

3. You can't ignore your readers.

The phenomenon is ubiquitous: a very interesting and meaningful article, with many user reviews not being taken seriously. Is the author not interested in the reader's ideas? If you are interested, why not answer their questions? Or, if you're not going to take the time to comment, why should there be a message module?

Communicate with your readers, appreciate their views, ask them and share links to your latest articles--creating a healthy and harmonious community.

4. Do not use too esoteric and advanced vocabulary

If your target audience isn't mostly ph. D, take a good look at this advice. If not, your site's articles and content best use some relatively simple words. For example, use "approximate" instead of "extremely close".

5. Don't write "novels"

The user browses the text-a well-known but still overlooked by most bloggers and webmasters. Why? Sometimes, because of SEO, they need a lot of text, or they want to write more content than competitors. Whatever the reason, the results are sad--because these feeble articles, your site will jump up gradually.

You can divide the larger articles into sections, and don't forget to link to each other.

6. Do not use small fonts

OK, not only small fonts, if your page is a yellow font with a blue background color, I will definitely close your page immediately. Many web sites are designed by designers, often many designers are too focused on the beauty of the page, and use a smaller text font. As a result, we see a beautiful page, but it does not arouse our desire to read the article.

You know, adjusting the font size of the published content will affect the conversion rate of the site.

7. Do not require visitors to the website to register their account unless necessary

If your site makes users feel violated their privacy, then they will naturally choose to give up browsing your site. Asking users to sign up is one of the things that makes them suspicious. In Mike Fisher's article, he gave three suggestions for Web site registration:

If you require users to register on your site, you need to ensure that users

1. Let your users know what benefits they will have after registering;

2. Let them believe that registration is valuable to them;

3. It is absolutely safe to let users know that their personal information is absolutely confidential.

It's a good idea to let your users directly use Facebook or Twitter, which simplifies the sign-up process, but you still have to remember the three tips mentioned above.

8. Do not use too much flash

The other day I talked to the owner of a dog food store about the redesign of the website, and when I asked her how she wanted to design the site, she replied:

"I think you can design the website into some red long curtains that you have to click to open the page." After you open the page you will find yourself in the hall of a cinema where dogs and cats are sitting together watching a movie about cat food and dog food. ”

A good idea, but we realized that we need to use Flash, and flash is not conducive to SEO. Besides, does such flash design really allow me to create the desire to buy? I think a good product or some discount will be more effective!

9. Don't advertise in the article

How disappointing it would be if you found that interesting guide or copy study that attracted you just to sell you a new copy course, an SEO ebook, or a paid consultation. Even if you run a pay-per-click Campaign, don't cheat your users, or you'll lose the candle.

10. Do not test your site in just one browser

There is no need to explain what, even if you have almost no use of IE, it still has a large customer base.

11. Do not use some complex and cumbersome verification code

Always find some very complex and difficult to understand the verification code ... In fact, you can use some simple and friendly verification code, such as:

12. Don't worry. Export chain

We can completely export links to those that are relevant and useful to want to share with the user article. Now we are always afraid that bad external links will affect our site. How is the PR of my website affected? How should I choose Anchor text? Does the other site do the reverse link on our site? Or maybe I just mentioned it in the text and didn't insert it? Look at the article in the wiki, you'll get the answer. Exporting an outside chain is completely fine.

13. Don't overlook the social networking site's comments on your personal site

This is true: even if there are no users in the mass media that are related to your site, your site can still be discussed there. Sometimes you just need to search for some good, neutral, or bad comments about your site. You will get some helpful information from it.

14. Don't let your "medals" and web counter mess up your page

You can show your winning experiences and accomplishments on the About page, but it's not a good idea to show them on all the pages. And most users don't care that they are the first few users browsing your site.

15. Stop cheating on your users.

This is very important, do not deceive your users, once your users are deceived, they will accuse you of being a liar in the major forums and blogs. If so, is there any user who dares to use your product?

16. Do not automatically play audio and video on your site

It was very annoying, as if my private space had been invaded-I wished I could decide what I wanted to see.

17. Don't always plan--get moving.

Your diary has a lot of internet marketing strategy and plans, a lot of ideas of the plan waiting for you to implement. And the big question is: Are you moving on?

There are always people who plan their marketing strategies, but they never put them into action. Don't always plan, just put your ideas and your plans into practice, this is the only way to test your planned strategy and make it better.

What are you thinking?