Website optimization is more important to provide users with access to information and services to facilitate

Absrtact: With the Internet playing a more and more important role in economic life, the concept of e-commerce is deeply rooted, and domestic enterprises are beginning to realize the importance of network development. Today more and more enterprises have established websites on the internet, hoping to borrow the new

With the Internet playing a more and more important role in economic life, the concept of e-commerce is deeply rooted, and domestic enterprises are beginning to realize the importance of network development. Now more and more enterprises in the Internet to establish a Web site, hoping to use this new thing to help enterprises develop a hand. Although E-commerce is far from building a website so simple, but after all, in the right direction took a gratifying step. However, another problem arises. According to statistics, the total number of sites in the world has more than 40 million, the vast network of the sea, how to let your customers find you? For the enterprise, not to build a site is all right, your information can not reach the audience, which itself is a waste of resources. So how to let network marketing play its maximum efficiency? This requires the help of professional website promotion, such as search engine optimization. Search engine optimization can make your site have more opportunities to display, so that your products attract more potential customers, so as to maximize the interests of enterprises.

Website optimization can not only consider the ranking rules of search engines, more important is to provide users with information and services to facilitate, that is, the highest goal of website optimization is for users, not for search engines. When a website to the user to obtain valuable information is very convenient, and can provide users with valuable information, such a site in the search engine performance naturally also good, which indicates that the site optimization is a user-oriented site optimization effect of natural embodiment, Because the search engine's search principle is to provide users with the most relevant content to retrieve information, if a website/web site to do this, will naturally be in search engine retrieval results to get a good ranking. Conversely, if you do not pay attention to the basic elements of the site optimization design in other ways to achieve ranking effect is not realistic.

Now many people who do site optimization will increase the number of external links to the site to see the importance of think this is a way to improve the search engine rankings, in fact, through such means in a certain period of time is indeed likely to improve the site rankings, but this has a basic premise is that similar sites (competitors) optimization level is not high, So doing some work on external links in your site may go beyond your competitors. In fact, this way is putting the cart before the horse, if you let those who use cheating to engage in search engine rankings to "improve the breadth of the site links," It is wrong to add the wrong, because the use of cheating means to increase the number of spam links, the face will be the most severe search engine on the site penalty-permanently removed from the search engine.

Because the search engine database capacity is very large, and user query conditions related to the search results are often tens of thousands, or even hundreds of thousands of, millions of people, want to let users visit the number of such numerous pages is obviously impossible. So, the goal of SEO is to ensure that our site is first found by customers, that is, our web pages in the search results ranked more than before, the more opportunities to attract potential customers to visit. Not only through the number of backlinks, but also recommend higher pages of the reverse link to a higher evaluation. At the same time, the links from the total number of links to less pages to give a higher rating, and from the total number of links to the pages of the link to give a lower rating. In other words, being slighted.

First of all, the most basic is that many page links will make the recommendation increase. In other words, the popular pages that are linked by many pages must be quality pages. So it's natural to think of the reverse link number as an indicator of popularity. This is because "link" is a recommended behavior that can be seen as a useful reference for this page. However, it is proud that PageRank's way of thinking does not stay in this place.

In other words, not only by the number of backlinks, but also recommended higher pages of the reverse link to a higher evaluation. At the same time, the links from the total number of links to less pages to give a higher rating, and from the total number of links to the pages of the link to give a lower rating. Original: http://www.591youhua.cn