Website planning and website promotion basis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To talk about website planning and website promotion How to unfold? That is, if the company's website began to promote and site planning based on what the problem.

Enterprise website operators should take advantage of the characteristics of the Internet and their own accurate positioning of the target market, so that more potential customers know your site and become a repeat customer.

The main way for users to learn about the new site is (see relevant data below):

Search Engine: 76.3%

Links on other sites: 64.7%

Friends, classmates, colleagues introduction: 53.9%

User introduction: 30.3%

Web site Encyclopedia Books: 17.1%

Related newspaper and magazine introduction: 36.5%

Related radio and TV programs: 16.4%

Other: 0.5%

The promotion of the site should be integrated in a variety of ways: Search engine login; Network advertising; e-mail marketing; Advertising Exchange Alliance.

Before doing the site must be accurate positioning, no direction of the ship which side of the wind will not be downwind. Please read the website planning: Web site needs analysis can not ignore the article.

The website test is actually simulates the user to visit the website the process, can discover the problem to improve the design.

If you want to make the site as a formal operation of the site, each column to do the setting should be a planning column positioning, column purposes, services to the image, sub-column settings, home page content, pagination content! You need to be able to have a general grasp and understanding of the column.

Services to like, content introduction, data sources, implementation methods, related issues, focus on the column and other columns of the combination, communication, through the links between the columns to enhance the integrity of the site.

Let the site have a sense of the whole, should be placed in the Web page a number of cross-cutting elements.

The most important thing is that the content of the site to accurately locate the customer, this is the site can attract you really expected visitors the direct factor. Read the Web site to create a tutorial content, to learn about web production related knowledge.

The basic element of a good website is that after the user enters, the information related to this website can be found conveniently and quickly, in which the use of the relevant site, so good guidance is an important work.

The use of midpoint, line and surface for web design is not isolated, and many times need to combine them to express the perfect design mood.

The use of dots, lines, faces of each other interspersed, foil each other, complement each other to form the best page effect.

By means of contrast and harmony, symmetry and balance, rhythm and rhyme, and leaving white, the whole equilibrium state is established, which produces harmonious aesthetic feeling.

Formal language must conform to the content of the page and embody the rich meaning of the content.

Form serves the content, the content also serves for the purpose, the form and the content unification is one of the basic principles of designing the webpage.

A good web designer should also know which section of text graphics should fall to make the entire page glow.

The homepage of the website should be designed to download faster way.

As a kind of visual language, Web pages should pay attention to the arrangement and layout, although the homepage design is not equal to the plane design, but they have many similarities, should be fully utilized and used for reference.

Let people from a vast array of sites, visit your site and even publicity for you, is not so simple, because the mouse and keyboard is always in the hands of the Internet users.

How to design the site and Web page to achieve the desired results, it is necessary to deeply understand the needs of users and the people on the Internet when the psychology of serious analysis and research.

How to design a website that achieves the user's purpose and attracts as many people as possible to visit is a subject worth studying.

To attract a large number of netizens to visit your site is only half the success, with unique content and services to enable netizens to visit again, or to his friends to introduce the site is the real success.

After the establishment of the site, your business in the country, and even in the international has a place, with 7 days a week, 24 hours a day, "virtual retail shop."

Analysis of some sites are not as good as expected, the main reason is that the user's understanding of the needs of deviations, lack of user testing results.

We should have a clear understanding of the basic situation of the audience of this website, need the scope and depth of information, so that can be targeted.

To achieve a clear theme, and strive to be concise, the main points, to a simple and clear language and screen highlighting the theme of the site, to attract the needs of the site of the people's eyes, the independent staff can also leave a certain impression. For some industry signs and company logo should be fully utilized.