Website User experience optimization lets visitors fall in love with your site

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What is the user experience

User experience is a purely subjective psychological feeling that is established in the process of user using a product (service). End users as the focus of design and development activities, not systems, applications or pure aesthetic value. It is based on the general user-centric (user first) design concept.

The simplest user experience, called UE, experience the most direct impact on your web browsing. In website planning and website operation, the user experience is the most important factor, which directly affects whether your website is successful or not.

3 key points for the site user experience (UE)

The first key point: Web design to conform to the "logic"

Tell the user what to do most directly. The "logic" of a website is that when you give a user a service or function, you must ensure the "identity" of the service or function, not a contingent. The "logic" of the website is that the whole service or function can be "deduced" by the user, that is, after the user understands a service and function, he can basically predict the exact other service and function of the website.

The second key point: respect for "common sense and habits"

For example: Almost all foreign bbs are above navigation, and almost all domestic BBS are left navigation. So if you do BBS in China, at this point there is no need to challenge the user's use habits.

The third key point: differentiated "style"

Stick to a special style that makes your site stand out.

Four factors of site user experience (UE)

1, Brand: a) to make visitors have a memorable experience. b The style effect of the website is consistent with the industry feature and the brand. C Pictures, Flash, multimedia and other content to create the user experience value.

It's like bringing up a TV. People think of Konka, mention shampoo people think of floating soft, mention the network marketing to think of the same, brand for any show in front of ordinary people have a strong influence. No one is going to like something without a brand because it doesn't have any quality assurance. So how to create a website brand, this is to let a lot of webmaster headaches things.

A website is not a brand, probably depends on two elements: 1, is not unique. 2, is not the most characteristic or the richest content.

The 1th is very good explanation, if this industry only you a person to do this website, then even if you choose the keyword is quite unpopular, then the site is not much IP, but you are the entire industry brand. Second, if your website content is richest, the information updates the quickest, then you are the most successful. These two points are very important for you to build a website brand, in the final analysis, your site is not to the visitors to bring attractive unforgettable experience.

In addition, visual experience for the promotion of the brand is also very influential, the quality of web design for people can not remember your site has a very important role, and, appropriate use of pictures, multimedia, for your site is also very helpful, but must remember one word: "Ningquewulan."

2, Usability: A) users can be timely access to query feedback information. b Clear structure, browse directory, and level. c The site can meet the needs of a certain group of people.

Word processing: text font size, font, line spacing, according to the site of different resolution, layout, industry, reasonable adjustment.

Image layout: Image can experience the beauty of the site more, it can be intuitive, vivid, the words can not express the information, easy to understand and accept the viewer, grasp the image processing, can increase the viscosity of the site, so that visitors linger, more like your site.

Website version: is in the text and image collocation design, create different browsing effect and design style, this aspect should pay attention to, the main title of the website, the menu of the website, the content collocation of the website and so on.

Users can use an interface to achieve their goal of ease, the website name in English or Hanyu name, easy to remember, easy to promote. As a webmaster, the most do not like to see is ie under the title bar "There are errors on the page", if the error is not small, it can endure, but if the error is too large, or even directly affect the important functions and use, then it is unforgivable.

Some of the errors may be caused by the Web site program, this is a great impact on the site user experience, the webmaster should be resolved quickly, and some errors are caused by the operator error, if there is no relevant guidance program, will give a lot of contact with the computer not many visitors a "this site is too difficult to operate" illusion, This will also affect the user experience very much, that is, in such an environment, AJAX application and life. So, to keep in mind that there must be a user Action error preset scheme, so as to better improve the user experience.

3, Functional: a) whether to meet the visitors ' privacy, personal safety standards. b online functionality combined with offline business. c) to be able to provide users with the requirements of the registration, permissions functions. D) site has a good search function of the website information.

The so-called functional, not just refers to the interface function of the site, more is in the site internal procedures of some processes. This is not only for the Web site visitors have a great use, and the role of webmasters is not to be overlooked.

Web program: Support Graphics and text animation mix choreography, can upload pictures, animations, movies, accessories, release information can facilitate management, modification, delete, etc., backstage can live, can appear in the foreground neat standard information content, the whole station can generate static format.

Website interaction: To interact with the information of the website, to facilitate the feedback of visitors, there are forums, blogs, etc., can make the site into a platform for the interaction of visitors information ideas.

Website statistics: The whole station uses the unified website statistics, can provide the time period analysis, the keyword analysis, the on-line analysis, the browsing analysis and so on, the aspect website management obtains the user to the website the demand, adds the newest, the most practical information.

4, Content: a) links, text density, color large to browse the visual effects. (b) The authenticity and timeliness of the content. C. The core content of multiple languages.

Website content, not copied, not reproduced, not spam content, is high-quality, original. Zhang He, founder of the Network Marketing planning agency, said original content can improve the value of the site, professional, more can improve traffic, improve the rate of conversion of the site, a large number of original content is to establish the credibility of the site and authority of the key, more can improve the trust of the site, user experience, to help promote the website brand.

If the Web site technology composition is a website skeleton, then content is the site's flesh and blood. Content includes not only the readability content of your website, but also the connection organization, navigation organization and so on, this is also a key part of a website user experience.

Individually, none of these factors can lead to a positive user experience, which, if combined, constitutes a major factor in the success of a website.

For example, a well-designed web site frequently has server errors or timeouts. Or imagine a great database application that has never been used for some reason because it is buried deep in the web's information architecture. In both cases, we can see that the independent branding, usability, functionality, and content elements are not able to demonstrate that a site is successful. However, when combined, these core elements form the basis of the user experience.

Website User Experience Degree optimization

Website User Experience optimization exactly is the new station after the completion of the first step to do, it is not like search engine optimization, just by virtue of the site search rankings to determine the effect, as the user experience it does not have a fixed measurement standards, with visitors to the group, the nature of the industry changes.

Search engine optimization, pay attention to the function of the site, site structure, Web page layout, website content comprehensive design. User experience is fastidious from the website impression, the website function, the website usability, the website content and so on synthesis factor to improve the website environment. Improve the user experience, reasonable promotion and improve the website user experience, is an important factor to improve the conversion rate of the website (the ratio of converting traffic to effective customers).

Some webmaster SEO on the site, often ignoring the user experience, resulting in the final SEO results out, traffic is also increased, the daily flow is one-time. Later analysis of their own website, found that many places need to be corrected to improve the user experience, so that the life of the site is very long.

Website user experience optimization for future website promotion, marketing plays a decisive role, have a good user experience to better grasp your browsing user groups, will have more visitors to remember your site, the same as the site user experience of the establishment of the user to create a sense of trust, about the user trust degree, Domestic Product marketing sites need to do more.

Source: http://www.xzsem.com/Marketing/Celue/200911/1667.html

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