WeChat marketing purposes

After the Tencent conference was held, the openness of the WeChat 5.0 function made many operators of the WeChat public good, all of whom did not know the direction. Subscription a day a mass authority, service number of a mass of each month, which are trying to make use of microblogging to operate the number of WeChat sad. Push can not do, the past practice is not bad.

No marketing is not to make money, then how many WeChat marketing make money?

I think WeChat is a tool used to make business toward the future. Through the integration of WeChat, CRM +, and other channels, we can not only acquire new customers for the brand, but also safeguard customers, profit from them and master them when tracking their consumption Its consumer data, targeted personalized push, better to stimulate consumer spending again.

First, the establishment of WeChat membership card

WeChat membership card, now has a wide variety, mostly fancy card designed by ui, just like micro-life card, one can not get customer information, consumer attention to receive enjoy consumption, go offline with concessions, cancel the re-focus after To receive, no doubt to businesses aggravating the cost of how low the value can be seen.

We need the WeChat membership card, as long as the phone number, the card surface has its phone number two-dimensional code on it, so that we can continue to track their true consumption. Verify the cellphone number offline, or sweep it away. Combined with stored value or points, coupon card package, buy, better lock consumer, enhance customer loyalty

Second, pull new not only only a few ways

Large brands of microblogging conversion, swept away, small and medium brands like samples, the same company please shake the company planning to say hello, Station Street tools to pull powder. I do not deny that those have an effect on the increase of the fans. They bring a lot of flour added in one day, but some are not accurate enough and most of them can not really be converted into consumer customers.

In fact, a single channel can not stop us, the integration of other channels to pull new, Caravan by arrow, such as integrated mobile 12580, telecom operators to send the discount, microblogging social data match release coupons and other data to stimulate consumers, and then With WeChat membership card, click to receive or purchase, automatically become a member, leaving a large number of consumer customers.

Third, the combination of WeChat and crm

With the hardcore consumer fans, with the phone number, with the crm to track consumption, consumer behavior by crm data mining analysis, such as consumption frequency, consumption amount, consumer preferences, etc., we can give consumers a one-on-one Differentiated coupons buy push, buy through the mobile phone to buy, so as to produce value.

WeChat actually can do more things, the local service can be used to achieve micro-channel o2o closed-loop, f2f for FMCG. I think no matter which method model, for WeChat this is more suitable for doing business toward the twilight business, mature and successful WeChat marketing must be the need for sustainability and maximize the benefits for the enterprise.

Author: Qu Lei