WeChat pays the penalty bill information at a glance

"Through the connecting force of the WeChat platform, not only can people's livelihood be effectively solved, but also the people-to-people exchange and dialogue between government departments and people can be further saved. On May 16, Tencent WeChat Open Class teamed up with Morning News and Tencent DaShenWeb into Shanghai as one of the government-type WeChat shared by the public. Wu PeiYong, Deputy Director of Propaganda Office of Traffic Management Bureau of Wuhan Public Security Bureau, Wuhan traffic police "by the WeChat public platform connectivity, practical solutions to livelihood problems experience. And announced at the scene that "Wuhan Traffic Police" formally launched WeChat to pay for the "Traffic Violation" function and became the first official WeChat public account of government agencies that supported the payment of WeChat payment tickets.

WeChat pays the penalty bill information at a glance

It is reported that on August 8, 2013, "Wuhan Traffic Police" was officially launched as the first public account of WeChat government affairs with the function of "mobile push" on WeChat public platform. Users concerned about the "Wuhan traffic police" WeChat service number, you can real-time query traffic conditions, traffic violations information query, limit line query, rapid settlement of traffic accidents and other services, and even can use micro-channel to pay the ticket, fashion smart mobile travel life One hand grasp.

Taking WeChat to pay for "Traffic Violation" as an example, when a user pays attention to the "WeChat public account" of Wuhan Traffic Police, when the vehicle is in a traffic violation situation, he can make inquiries on WeChat, record illegal traffic and personally identify the vehicle information clearly. After verifying the information, WeChat can pay for "handling" the ticket. After the payment is successful, "Wuhan Traffic Police" will also push "the successful payment of penalty notice", including the name of the owner, the license plate number, the illegal place, Owners pay for their tickets at a glance.

"Wuhan traffic police," this livelihood of the service approach also won many "fans." According to the latest data released by Wuhan Traffic Police on May 16, the number of subscribers has exceeded 50W as of May 3, 2014. The total number of subscribers exceeded 19.25 million and the number of inquiries per day reached 300,000 , Users send a total of more than 23.46 billion messages. Wu Peiyong said that there are currently 6 million mobile phone users in Wuhan, hoping to provide the public with more intimate intelligent traffic travel services through the connecting power of the WeChat platform.

Conversion thinking integration of new technology and services to people's livelihood

"When government departments connect to WeChat and talk about the so-called government O2O, the first is not the issue of ability but the issue of thinking, especially the sense of service. Does it mean that they serve their own people mainly in the service of their own departments or posts?" Communication and Marketing Chen Yong-dong, a scholar and associate professor in the field, believes that it must be in line with the original intention of WeChat, or "service," to win users' favor. Wuhan traffic police will undoubtedly grasp the essence of which.

According to Wu Peiyong introduction, Wuhan traffic police WeChat public number in the highest click-through rate feature is introduced on September 19, 2013 query over the river, that is, "limit line query", the function on the same day, the user on the increase of more than 10,000 people. "There are more bridges in Wuhan, and some bridges have traffic control on both single and double traffic. Through micro-channel inquiries, people can quickly adapt to this mode of control."

"The problems we now face are the supporting information systems of all government departments, the protection of individual privacy, the promotion of service awareness in all departments and the promotion of platform operations." Wu Peiyong said that this is the next step in deeper cooperation with WeChat To solve the problem in depth.

Tencent's 2014 first quarter earnings report showed Weixin and WeChat consolidated monthly active accounts reached 396 million, has become one of the most popular mobile applications. "WeChat possesses strong connection capability and we can connect to a broader world with the WeChat public platform as a carrier." The WeChat team said in an open session in Shanghai that we hope this powerful quick connection capability of WeChat will be integrated with government affairs, Make information more open and transparent, and get timely release, efficiency is improved, life more convenient, more and more ideas about the wisdom of life into reality.