Wedding Photography platform onlylover: from Wedding O2O

Wedding Photography Solution has two general direction, a variety of ideas, such as the wedding is to go Taobao platform Consumer-to-consumer, the wedding partner dozen is Travel + wedding + surrounding O2O. Before we talked about the Onlylover, is from the photographer as a starting point, do wedding dress customization and creative services. Founder Wu told 36 Krypton, after a period of promotion, onlylover to clearer, the future hope to be able to cut from the wedding service into the entire wedding O2O market.

Have talked before, Onlylover want to challenge is the traditional wedding photo studio, there is a general high price, opaque and midway fare increase and so on. The photographer's information is not clear and there is no more effective comment mechanism.

Onlylover launched a Third-party warranty service, as long as the 3 stars below the evaluation, the platform will be unconditional full refund, and the photographer can not get the cost. Do not take a refund, look in the mirror, it seems that is not to earn my money ...

In addition, a commentary on the photographer's data will sink to the bottom, two times will terminate the contract. Judging from the existing evaluation, this kind of similar "car" mode of the system, but also more effective.

The photographer team also belongs to the professional crowd, also pays attention to the demand to satisfy and the retention rate, onlylover How to do this? Founder Wu calculate such a sum of account:

Traditional studio photographer, makeup artist each single commission about 200 yuan, and the platform of each photographer team minimum to get 1800 yuan, of which each single photographer can get at least 800, this is the platform to channel, to store labor costs, the traditional studio can not be compared. In addition, photographers are also very concerned about the establishment of personal brands.

Of course, in the operation verification process, Wu also frankly encountered some problems. For example, initially intended to do in high-end positioning, the price is set at 5000 to 9000, the final market feedback does not support, and finally determine the full price category.

Personnel Management, Onlylover also summed up a set of programs, compared to pure online management, they believe that the artificial assessment. Initial photographer pricing is determined by portfolio and interview evaluation, and later by appointment Volume + finished product + user evaluation + manual evaluation.

Human communication is more important than machine evaluation, Wu says, because the need for photographers is not to say that the more expensive they are, the better they are even at low prices to get more orders and better evaluations.

At present, the Onlylover platform on each single acquisition cost of about 140 yuan, compared to the traditional studio 500 yuan, has a certain advantage. Operations, Wu also found a group of commercial photographers, part-time service on the platform.

In his eyes, wedding photography as the whole wedding process in the first link, very likely to become the wedding O2O service entrance, whether the diversion or similar mode of horizontal expansion of the category, are very competitive, so the future is going to start a series of services such as wedding.

Episode

Founder Wu has a very rough and interesting entrepreneurial experience, in the past he is the founder of Sohu Focus second-hand housing network, and later feel that doing the agent as a trading site interesting, and then with the team out to start a business. The first two projects are to do hairdressing, but really do not understand the woman's psychology, do a very strenuous:

At that time to see a girl to open a conversation: "Ah, what do you think of beauty?" What is the demand for hairdressing?

The second project to do fast food, after the test found heavy and slow, does not belong to the business model and profit model clear entrepreneurial direction, not very smooth.

So the question is, why wedding photography will be easy, not laborious ... I seem to understand something all of a sudden ...