Weibo marketing is the promotion of the sword Micro Bo marketing Some characteristics

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Remember Sina website a propaganda language, "these days, no ' scarf ', really embarrassed to greet people!" Believe that the word microblogging almost swept the internet, but also by many pioneer netizens and favor! With the August 09 Sina micro-Bonnet test opened the beginning of China's micro-blogging era, successively in 2010, NetEase, Tencent, Sohu, Phoenix, and so on, together to divide this piece of cake full of temptation! Immediately more on the Internet set off a wave of micro-bo upsurge! For marketers, the emergence of every new product of the Internet, we must pay attention to, not to mention Weibo is a very marketing platform. Today, we have to say, Weibo is a new network marketing position, in the near future, micro-Bo marketing is bound to do a network to promote one of the indispensable sword!

First of all, we need to know what is the concept of Weibo? Microblogging, or micro-blogging, is a platform for publishing, sharing, disseminating, and acquiring information based on user relationships. Users can use the Web, WAP and a variety of clients, to 140 words to update the text of the information to achieve real-time information dissemination and sharing. To a large extent, not limited by time and space, has a very strong real-time, interactive, convenient. Weibo is a fast, instant, one-vote Network service platform to follow, the birth of it is bound to bring great marketing value to many enterprises, microblogging on the very popular, the network name of all the dynamic, we can through the voice of micro-blog to understand, such as consumer psychology, feelings or some of the market situation, Can be through micro-bleomycin insight!

However, as a new marketing position-Weibo marketing has what kind of characteristics?

First, the information release has the real-time, the convenience, the main nature, the dissemination speed is fast

Microblogging information can be released via computers, mobile phones, netbook or some other communication tools to use, you can publish information anytime and anywhere, so very real-time and convenient; Also, the information published by Weibo is limited by the number of words, usually around 140 characters, so that all the meaning and content of the expression is also extremely concise; , the information published on Weibo, as long as it can arouse the interest of fans, once the spread will be extremely rapid.

Second, the interaction is very strong, and the communication between the fans is instantaneous

There is no denying the fact that microblogs are interactive and timely. Friends who have experienced Weibo know that in the microblogging broadcast hall, often some micro bloggers casually released a word, but also is a very common life words, the result is a wave of broadcast frenzy, fans at any time to mutter about the trivial life, immediately share the mood at this moment, whether it is happy or trouble, Can communicate with their fans, and even sigh that today's weather can be taken out on Weibo share.

Third, fans of each other's attention can reach the effect of viral transmission, the impact of a wide range of

On Weibo, we can see that many of the Twitter followers have reached tens of thousands of, or even more, by focusing on each other and reaching an interactive effect. Just imagine that when you have a lot of fans, you post a valuable message, but the people who are in the spotlight are looking at your dynamics, and if you add some fans to the information you posted, what would be the effect, we can imagine. Therefore, if we put such a good effect on our marketing, it is like in the viral marketing, it will bring a multiplier effect.

Easy to carry out emotional marketing and event marketing

The use of micro-blog communication is very broadcast, in fact, emotional marketing and time marketing has a very good role in promoting. I remember when Obama was elected, Weibo was a contribution to his vote, as well as the "elegant Girl" the Internet reds, is also a micro-Bo Yi hand held up. A friend who likes to play emotional tactics knows first of all to make friends in business this truth is certainly true, in micro-blogging, a lot of their own loyal fans, and then appropriate to do their own products to publicize, this is the emotional tactician in the micro-blogging practices, but we can not deny its role,

V. Low cost of marketing

Marketing on Weibo, compared with other marketing means is relatively inexpensive, may be in the training of fans spend a little more time and energy, but from the cost of investment is very cheap, but the return is not expensive!

The attention of fans is unstable, the effect is difficult to evaluate and monitor

Here, there may be a lot of bloggers fans have instability, especially loyal fans to communicate with them, but also often a lot of people can persist, and therefore to the effectiveness of the assessment and monitoring to bring great obstacles!

Finally, to sentence summary, as marketers, it is important to keep up with the pace of the Internet, his every new production of the birth of his meaning, whether it is subversive, or the blooming of a good! We all have to walk in the forefront, maybe Weibo is tomorrow's side "overlord", we look forward to!

This article starts: Desert Yoko SEO Blog

This article address: http://www.chenjinwang.com/microblog-marketing.html (reprint please keep)