What a Revolution the ipad will bring

Source: Internet
Author: User
Keywords Tablet PC Wall Street Journal Apple Inc.
This newspaper reporter in the United States to kill the ipad sales as people expected to be hot.  8th, Apple CEO Steve Jobs announced in California State's corporate referral campaign that since the launch of the ipad tablet computer last week, it has set a record of 450,000 sales, exceeding the expected level. At Apple's flagship store in New York, the reporter saw that the advertising video in the store had been replaced with something about the ipad.  Throughout the Apple Store, 60% of customers are coming for the ipad. Almost all of the evaluators were full of praise for the ipad's experience. The Wall Street Journal said it was "smooth", "beautiful" and "very fun to use".  The New York Times says the ipad is fast and light, the multi-touch screen is very bright, the response is good, and the software is easy to operate, and it's really a product category. The tablet computer was a portable device. 10 years ago, Microsoft unveiled a tablet computer called tablet, when Bill Gates announced that tablet would become America's most popular computer product in 5 years. But his predictions didn't come true, who would buy a computer with a shrinking function and no keyboard?  10 years later, what's the reason for an ipad? The obvious reason is Apple's successful product promotion strategy, and another reason is that some of Apple's promotional content is true. Here's the basic Truth about the ipad: As a computer, the ipad omits the keyboard and is small-only 1.25 millimeters thick and weighs just 680 grams. The self-developed Gigabit Hertz Processor allows the ipad to run at a high speed with netbooks. The ipad uses the iphone's operating system, which is widely popular with consumers. The sensitive, super bright touch screen completely replaces the keyboard and mouse.  Most importantly, the 499-dollar price makes the product extremely competitive. The ipad can do many things: surf the internet, email, watch pictures, listen to music, watch movies, play games, deal with text, read books, and more.  However, compared with the traditional computer, the ipad is undoubtedly to win the portability: it can be held in hand, can also be placed in the lap, can be circulated as a book, can also be in the car when one hand read. Selling services is better than selling hardware. Apple may not expect it to have a "revolutionary" meaning if the ipad's brilliance is just hardware.  Apple's innovation, mainly in the integration of hardware, software and content of the trinity of the profit model: hardware as a platform to service-centric. Supporting the ipad is the rich software resources behind it. Apple has created an app sales platform where developers upload software to users for downloading.  In less than two years, Apple's App Store has built up 150,000 of software, and Apple's 37 split with software developers has not only encouraged countless app developers but also brought endless benefits to Apple. With the launch of the ipad, Apple is expanding its content and pushingOut of Apple's online bookstore, selling e-books to consumers. Online Bookstore opened at the beginning of the launch of 60,000 e-books.  Apple is likely to expand in the book publishing market as it did in the record market. Hardware sales can only bring an income to Apple, and books and software will give it a steady stream of profit opportunities. In the rapid development of the electronic industry today, selling hardware is always the lowest end.  For example, it's always better to open a casino than to sell a slot machine.  The launch of a number of industries to shuffle the ipad brings an industry shuffle, not only in the computer industry, but also in publishing, E-books and newspapers.  Led by the ipad, this year's mainstream computer manufacturers have begun to shift the focus gradually to the tablet computer, which means that the once-booming netbook market gradually decline, the tablet computer market gradually rise. Amazon's E-reader, the Kindle, is one of the world's hottest electronics in 2009, and many predict it will lead to a reading revolution, and the launch of the ipad could "revolutionize" the Kindle's life. On the first day of the ipad sale, users have downloaded more than 250,000 e-books through their online bookstores.  The ipad will not only replace the simpler Kindle, but also the computer features that the reader does not have. The beleaguered publishing industry sees the ipad as a future hope. Penguin Chairman Makinson believes the ipad will boost sales of e-books after it goes public.  Some analysts believe that the introduction of the ipad will be the electronic reading field revenue to 10%-20%. The future of newspapers may also be closely related to products such as ipads. Users will use a tablet computer when they have more free time. This is very appealing to newspaper publishers.  According to data from agencies such as the American Newspaper Association and the Pew Research Center on News Publishing, advertising revenues and circulation, the researchers believe that digital publishing will benefit newspaper publishers if they redefine their products and how they interact with users. (Reuters, New York, April 9)
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