What are some of the most popular models for electric O2O?

The internet is originally a concept of a cluster of places, these years basically have a new concept every year the uproar, first Jes, and then is generally not optimistic, and finally the pattern of the outbreak of stability or fade out of sight of people. From the earliest blog, to the happy net of stealing vegetables, micro-bo outbreak, group purchase of the Thousand Regiment war, in the micro-letter of the smile, basically jiangshan generation talent out, each lead coquettish a year or two.

What's the hottest 2013? Answer: O2O

In fact, the O2O model is not a new concept, the concept can be traced back to Ctrip model, is a typical cement mouse, online is responsible for attracting users, offline for users to entertainment consumption, generate income.

But the reason the O2O model has become the hottest topic of the year, or thanks to the 2012 growth in micro-credit, the biggest advantage of micro-credit is that the online business and online Web site (mobile Internet) closely linked, can be said that the growth of micro-letter has completely defeated the microblogging growth myth.

So what is the O2O mode of the electric quotient, what are the most popular models? Let me take a look at you.

At present, there is no unified concept of O2O, the English full name is online to Offline, is the line with the combination of offline mode, simply put the internet is the front, to attract users, gather users, and then let these users go offline to buy goods, enjoy services or entertainment. Through the author's long-term focus on the current more active or better growth models have the following:

1 Group

Talk about the electric business can not talk about group buying, talk about O2O is inseparable from group buying, can be said that group buying is the focus of the two-year electricity business, this way has changed the young people's way of life. Group buying is a breakdown from the electricity quotient, and his business scope basically covers all aspects of local life service.

After the first two years of the thousands of big war, to most of the group purchase site encounter survival crisis or even closed down, you can see the group buying mode has gone to the end, the survival of the site is also in succession to change, to find their way out.

Group buying site model is very simple, is small profits but quick turnover, is a disguised price war. The only value of this kind of tactics is to deal with inventory or attract traffic to the offline merchant, but consumers are profit-driven, the reason why we choose to buy is because of cheap, so these customers are destined to be the United States or handle these group purchase site loyal customers, rather than these offline businesses, businesses do not have any benefits, The huge volume of traffic did not translate into repeat customers, naturally did not participate in the passion of group buying, no business support, group buying site is an empty shell.

2 Coupons

My first Contact coupon was 2012 when the company said it was a welfare each sent a very exquisite small card, called Q Card, with this kind of card in the racket website shopping can be discounted, then I do not catch a cold, so there is no depth to understand the function of this card, It can be said that Tencent is relatively early in the company involved in this coupon mode.

Nowadays, the advertising of coupon websites is overwhelming, so what is the coupon mode?

Traditional coupons are like the Q card model, inside the store under the various online sales discount promotional information, you go to the offline business consumption, you can use this card in the terminal to play coupons, enjoy the discount service business, this model is now a lot of deformation, not one of the introduction.

At present, the popular mobile phone coupons, it combines the most basic O2O mode of the Internet, users only need to show their mobile phone coupons on the meal, businesses through the use of coupons to do marketing to attract consumers to patronize.

In this model, the advantage of the merchant is to attract the traffic, of course, this is brought by sacrificing the price. And the coupon operators do not have a clear point of profit, we are only in the circle of users, until the user size to a certain extent, and then other ways to profit.

3 Promotion Platform

The beginning of the article, Ctrip can be said to be the oldest O2O mode, he is the use of the Internet Information patency, in the Internet world, a message is very easy to get a large number of users attention, and then the line of these users to guide to the line down consumption.

But with the development of time, the Internet has become more and more expensive traffic, a new mode of operation, that is, the line to attract traffic, online services for users, this model I believe will replace coupons become the latest O2O mode.

This model is a promotional platform, in short, the discount coupon is converted into virtual currency, and then users use virtual currency to exchange their favorite goods online.

This is the best to do is the wheat net, it in each city to recruit operators, so that operators to develop businesses, so that in the shortest possible time to cover all cities in the country. When consumers go to these businesses, they can take the virtual currency grains and use the virtual currency to redeem gifts on their own grain shopping malls.

This will solve the paradox of the group buying network: These users will only become loyal users of the group buying network, and will not be converted into users of offline businesses, the lack of driving force. The success of the wheat net model is that the user will go shopping in order to accumulate the virtual currency to exchange the better goods, so that all the merchants will form an alliance. In this alliance, users are interoperable, and each merchant's passenger and repeat customers will grow markedly.

In addition to the above 3, there are many other models, most of which are based on the micro-trust CRM, mobile payment tools, because only offline businesses use these mobile Internet tools, and the real O2O mode is far apart, so I do not explain in detail.

Article by the wheat Net http://cn.maili.com original, reproduced please attach links, thank you.