What are the business opportunities for mobile platforms?

This is the best time to start a mobile internet business.

In the past 2011, a large number of domestic entrepreneurs have been crazy about mobile internet. The market, which is more than 20 billion yuan, is a magnet for them, and fresh ideas are transformed into apps every day.

The cost of starting a business in the mobile internet age is much smaller than the internet age. "Compared with tens of thousands of dollars in hardware development and millions of dollars in software research and development, mobile internet startups only need millions of yuan, and 10 entrepreneurial teams are enough to build good mobile internet applications," said the founder of the Innovation workshop, kai-Fu Lee, at the 2011 China Mobile Developer Conference. ”

The infinite possibilities on mobile platforms and the advantages of start-up costs attract a large influx of entrepreneurs. These entrepreneurs hope to one day be able to make a popular global application like Fruit Ninja, angry bird. At home, "Fishing Tatsu people" "World War II" such well-known applications have gradually emerged, become a considerable number of users of the industry leader.

In contrast, however, most developers are still in the "obscurity" state. Meanwhile, in 2012, more new entrepreneurs will join the mobile platform product development. In the face of the first mover advantage, what other entrepreneurial opportunities are they waiting to discover? Where should the latter begin to essay quickly? What new business models will emerge?

Don't stare at rank stare demand

Analysys International analyst Sun Pelin recently released an analysis of the application and services accounted for the overall mobile internet market size of 42.9%. Wireless music, mobile gaming and cell phone reading are still the main drivers of mobile applications and services. Especially mobile games and mobile phone reading market, there is still a relatively large space for growth.

The current mobile internet is in the popular outbreak point from the core users to the mainstream users, the subsequent migration of the user group will completely break the current pattern. If you're starting a business now, or starting a two or three-year career, you don't have to stare at the current top and Top100 apps, but rather stare at what the next 200 million or 300 million people might be using.

All the products on the mobile platform will face the "application is King" test. Applications store, mobile phone Address Book management, mail management, entertainment and games, microblogging, SNS, E-commerce, information services and so on, these public awareness of the high, rapid development of personalized mobile Internet applications, there is still room for development.

And Kai-Fu Lee believes that the development of mobile Internet will follow many years ago the development of the Internet route, namely tools and portals, games and social, video and E-commerce. He stressed: "Entertainment is rising, the next step is not far." "If you can develop new mobile Internet applications, then all types of enterprise users and government, transportation, logistics, health, police, tobacco, education, sports and other industries users will join the mobile Internet users, these users will make mobile internet" blue sea "more vibrant.

GGV Capital Management partner Jenny that the "blue sea" potential is huge, she said in the 11th annual China Venture capital and private Equity investment forum sponsored by the Qing ke group: "We are more optimistic about the application of the enterprise." Who can pay the most? May be white-collar, we are willing to get better service in mobile phones, business services, pay will not be a problem. Cuvedon, managing director of the Qing branch, said he had recently been responsible for investing in an industry application. People in this industry need to get a lot of information on their computers every day, but the nature of their work determines that they run outside every day. How can they transfer their necessary data from the PC to the mobile terminal? "First you can sell the terminal money, the second your content and application can let them long-term pay." These are all good apps for mobile internet, which are successful business models on PCs that can be duplicated in mobile internet. ”

New opportunities for the emerging platform

Referring to the application development of mobile Internet, the choice of platform is definitely an unavoidable and important problem. For now, mobile internet OS domain iOS probably accounts for about 54.4% of 33.6%,android. For the development of these two platforms, Kai-Fu Lee predicts that "2012 will be the real breakout point, in which Android will account for the main share of Android in China will reach a very big lead."

Existing mobile Internet application developers, based on these two platforms, have created many successful business models. The profit model applied on the ISO platform is clear, paid for use, and Android apps are still free, and some apps companies rely on small ads to make a profit, and accumulating enough customers is the primary concern of the platform's developers. Chingko's managing director, Yes, said Google would eventually fix the pay problem on Android and that consumer habits would slowly develop, and it was only a matter of time. "Entrepreneurs just have enough users in their hands to make a profit." ”

In addition to the above two platforms, the Windows platform developed by Microsoft may breed more opportunities. With the windows gradually exerting force, especially after the strategic cooperation with Nokia, more and more developers participate in the platform. At present, Microsoft provides the Windows Development environment and the development language introduction is very simple, they are very experienced to the developer's interaction, causes the developer to enter the threshold to be very low.

Rae, the developer of the Windows application, says the Windows platform is a good choice for many new developers. Windows platform The most prominent innovation is Metroui, advocating a minimalist way to provide users with a glance at the information, shielding all interference, equivalent to the white Paper on the feeling of writing black words. At the same time, developers also provide a convenient enough Metroui material library. "In addition, we feel that Metroui is ideal for mobile terminals with touch-screen devices, which means that there is a lot of room for development in other platforms in the future," Metroui said. ”

From successful cases to systematic development

There is a common phenomenon in the mobile internet platform for entrepreneurs, a company with a very successful game or application, you can get good market returns.

In the 2012, with more rapid replication and more intense competition, the situation is likely to grow less. Kai Peng Hua Ying Venture capital partner Zhou Wei in 2011, said at the annual conference on the mobile platform, the entrepreneur if want to succeed or even evergreen, can not rely on a very successful game, should learn from Hollywood, more from the methodology to think, form a system and model. If each game to achieve 90 points, the introduction of a series of quality games, its market influence far more than the introduction of a single 100-point game. If a benign pattern is formed, the autonomous power of the platform entrepreneur will be greatly improved, and the voice of the platform will become more and more big.

The user experience is also becoming more and more important in future mobile application development. Thor, managing director of Highland Capital, told entrepreneurs: "I really hope that mobile internet companies do not copy the American model, to do business, really want to do the user experience, really do in line with domestic demand applications." Also do not have to start to consider the profit model, sometimes too much consideration of the profit model, it will be too early to destroy the user experience. Many times, the user experience is good, then everybody likes to use, the profit pattern naturally comes out. ”

(Responsible editor: The good of the Legacy)