What are the problems in the field of electrical business?

A5 Webmaster Network Guide: Along with the rapid development of the Internet, the type of electric business is also increasing, fresh and native products also joined the electric business industry, but for native products on the field of electrical business facing what problems? Understand the following five major issues, effectively avoid.

have been a lot of friends have been running to consult native products how to expand the electricity market. The author is quite familiar with the agricultural products (many products themselves are agricultural or agricultural products as raw materials), the specialty of electrical dealers have also been thinking and practice. Recently, the author found that fresh electricity business is very hot. In fact, many fresh products are also part of the native product area. In the practical application of e-commerce, fresh electricity and specialty electric dealers have a lot in common. In order to save friends from the frequent consultation, I put special attention to the operation of specialty electric operators five of the cost of the text, the right to exchange. The author thinks that to understand and explore these problems, whether it is for the investment of specialty electric dealers or fresh electricity dealers, or practitioners, have a positive value and significance.

Question one: flavor destined niche market. The so-called specialty, it must have a very typical local flavor, or spicy or sweet, or soft or hard. Life, the taste of each consumer is actually from a habit of natural nurturance, such as Minnan specialty sweet, Sichuan Special products, such as spicy. In other words, local specialties because of the flavor of the problem, often can only cater to a part of the consumer demand, destined to only small market. It is because the specialty is often small market, so many products in the offline marketing, often choose to adhere to do "point" on Kungfu, the pursuit of brand and flavor of the ultimate, thus forming a loyal consumer crowd. In other words, the specialty in the expansion of the electricity market, the need to face two derivative problems: the first is how to accurately capture those interested in the small consumer groups; second, niche markets may mean more expensive than similar products, how can sell?

Problem two: Quality is difficult to control standards. As far as I know, agricultural products have a common law: agricultural products (whether animal or plant) and the quality of the climate and water, such as the absolute relationship between, so that any good quality of agricultural products, quantity of production must be less (this is in fact also the difficulty of the fresh electricity business). In other words, many specialty raw materials are very difficult to achieve absolute standardized control. At the same time, almost all the products in the process of production and processing of the infiltration of a large number of manual operation techniques and processes, the adoption of mechanical standardization of production is often easy to destroy the specialty and innate local characteristics of the feeling. The reason why consumers like to buy special products is mainly from the humanistic feelings, cultural precipitation, local characteristics, and so on, with very strong perceptual factors. In other words, the specialty is very difficult to achieve absolute standardization in quality. In the same batch of products, there are likely to be different quality differences. This difference in quality may be less sensitive to low frequency buyers, but it is easy to distinguish between high frequency and loyal consumers, thus negatively affecting branding and sales.

Problem three: Mass production is less difficult to do large-scale. As we mentioned above, the good things must be produced in small quantities. This problem will once again extend to a new problem: it is difficult to achieve mass production in small quantities. In addition to the restrictions on the two issues of raw materials and crafts, many products are also affected by the obvious seasonal, because many specialty raw materials are often animals and plants, their growth is to need a certain period and season limit, can not enthusiasm. Therefore, it also makes it difficult to form large-scale sales. In a way, there are so many people to buy, and not so many things to sell!

Problem four: Platform and single product need to choose. Specialty electric dealers often have only two ways to cultivate the market: either single (or a few categories) of specialty products sales, or make a specialty platform, gather thousands of specialty goods on the same platform to sell. In practice, the boss certainly wants to pursue profit maximization. Therefore, when a single product sales limited, often from the extension of the product line to expand the point of view to start, add new merchandise category, also said to the platform model. Jing Dong, Su Ning, when, Fank and so on is actually the road of the same way. Specialty platform will first encounter from the cat, Taobao and other electric platform competition impact, and more importantly, because the product is not controllable, will enable platform operators to contact with a large number of specialty suppliers, screening, and product quality monitoring, and this monitoring is often based on professional, It is difficult for the general staff to have such professional expertise. In a comprehensive way, the platform electric business and the single goods dealer's operation mode is quite different from the court, the Platform electricity quotient to manpower resources and so on resource demand will increase many, the Doorsill is also high many, is not the general investor or the enterprise can play the turn.

Question five: logistics transportation is difficult. Specialties and fresh, are facing the problem of logistics warehousing transportation. The two also face the important logistics storage bottleneck, such as freshness, durability and so on. In fact, because many specialties themselves are plants and animals or animals and plants made of raw materials, it is easy to produce quality problems, such as the Wuzhou paper chicken, Xingguo Gray goose, Chenggong pear and so on. Therefore, some specialty products for the logistics of the degree of attention is no less than the fresh electricity business. In view of the current domestic cold chain logistics is not very developed smoothly. As well as the high cost of cold chain logistics, to the specialty of the electrical business really strong and big bring great difficulty and constraints. Comprehensive discussion: Combined with the above analysis, we can see that there are a lot of practical operation between the specialty and the fresh electricity quotient, and the bottleneck and the problem are similar to each other. In practice, the five major problems listed above are not completely without solution, but the threshold and difficulty is relatively high.