What are the qualities that an excellent seoer should have in 2014?

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As the core content of current network marketing, search engine marketing plays an irreplaceable role in corporate Internet marketing. Online marketing professionals are the most seoer to do site optimization. However, with the change of Internet marketing environment and the development of search engine ranking technology, the threshold of website optimization is gradually improved, and the Seoer's career survival status is getting more and more difficult. In particular, occupy the domestic search engine dominant position of Baidu ranking algorithm frequent evolution, more impact on the development of SEO industry. As the most engaged in the job of the website optimizer seoer must keep up with the latest development of search engine ideas, always understand the essence of search engine algorithm adjustment ideas, can better protect their own optimized site to get a good search engine rankings.

To deal with the innovation and development of search engines in the new era, to continue to do a good job in the 2014 site optimization rankings, a good seoer should have those qualities? The author talks about his (Opinion) view:

1. Learning Ability Network Marketing is a dynamic discipline, all the knowledge and experience from the continuous practice and exploration. In particular, search engine marketing seo, is a dynamic evolution of innovative social occupations, with the search engine itself ranking technology improvement and improvement, site SEO technology and marketing Strategy update and change frequently, a professional seoer, must have a strong self-learning ability, update the inherent SEO old knowledge, Break through the traditional SEO knowledge of the thinking mode, continuous innovation and learning, and always absorb and understand the latest development of search engine law and dynamic, can make their own network optimization skills preservation, security, guaranteed value, otherwise we will be eliminated by the search engine only sooner or later.

2. Technical Ability SEO itself is a combination of nuclear technology closely related to a professional phenomenon, especially the website platform itself by the program code built. A good seoer only know some simple website code knowledge, can be clearer understanding of their own website platform's internal construction, column system and venation structure. Another example and search engine correlation is very strong 404 error code set test, 301 redirect settings, site code error hint, website poisoning code analysis, etc., without these basic knowledge to do bedding, our SEO becomes very fragile.

3. Analytical ability is an excellent seoer must have the basic ability, here side includes to search engine change analysis, website diagnose analysis and competitor site analysis. Usually a site has a problem, search engine will be some form of feedback to the site itself, such as the decline of the site keyword rankings, the site sink, the site snapshot stagnation, these analysis will help us find out their own problems. At the same time learn to analyze the site's access records, such as PV, IP and key words, etc., help us better understand the preferences of visitors, so as to improve their own site resources matching. Learning to analyze the ranking of competitors ' websites will help us to improve our rankings.

4. The ability to resist pressure is well known, SOE is a parasitic on the search engine of the third party has a professional behavior, we say that an enterprise from the site line to the final keyword ranking embodiment, the middle of the process may be 1 months, 2 months or even longer, and so on, the final number of keywords can come up, seoer not hundred percent of the guarantee as usual. However, business owners may not know so much, usually after the Web site Seoer will often be the boss's ranking urging pressure, and even abuse, in this time seoer to withstand pressure, and the boss to explain the communication, and not because of various pressures to use some extreme black hat SEO strategy.

5. Coordination and Communication Skills website SEO marketing is the core of corporate website marketing, involving web site development, marketing departments and customer departments of communication and Coordination, as a professional seoer to have to coordinate the language communication ability of several departments, can let enterprise search engine marketing internal formation of resultant force, Scientific and orderly development of resource allocation. Especially to avoid the situation of each other in network marketing. Let enterprise network Marketing resources to form an island.

6. Planning and implementation capabilities the characteristics of network marketing is change, as consumers and search engine changes, a qualified seoer to have a strong planning ability, especially the site optimization of content resources planning, website marketing only in the constant satisfaction of users of the changing consumer psychological appeal to win. At the same time to adhere to this planning ability to carry out, and ultimately to the site to bring powerful resources inside and outside the site, so as to obtain a good search engine rankings to upgrade. If loose fishing, the resources inside and outside the website will never be promoted.

7. Innovation ability The Internet is itself an innovative economic model, and innovation is the soul and power of the Internet. The new era of search engine marketing requirements for innovation, a seoer to keep up with the pace of innovation in internet marketing, must have the ability to innovate, to build their own personality charm and value, can be in search engine marketing the way forward on the road to stride.

Of course, as a qualified seoer also need a lot of other aspects of the ability, in short, as long as we choose to SEO this career, we must always maintain a learning mentality, is the so-called life-long study, the operation of the industry has specialized. 2014 no matter how the search engine algorithms evolve and develop, there will be traces and laws to follow, the premise is that we have this self-improvement and learning to improve the spirit and ability to let us at all times and search engines to maintain a very close distance. Otherwise one day we will really be eliminated by the search engine! Article source hundred strong Network marketing consultant company Http://www.zz155.com/msg/n302.html reprint please attach the copyright link!